Mariya Arabadzhieva-Todorova
Content Marketing Specialist @ Yotpo
September 20th, 2023

Leverage data from customers using Buy with Prime and effectively engage shoppers with Yotpo SMS & Email.

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In today’s dynamic eCommerce landscape, providing an exceptional shopping experience is a must. A report from Salesforce shows that a staggering 88% of customers consider the experience a company provides just as important as the quality of its products and services.

As consumers’ expectations continue to evolve, it’s crucial for brands to stay ahead of the curve and deliver fast, frictionless, and ultra-personalized shopping experiences.

Keeping the growing customer needs for convenience, speed, relevancy, and reliability at the forefront of our efforts, we’re thrilled to introduce a new integration, powered by Alloy Automation, that will enable eCommerce brands to effectively engage with shoppers using Buy with Prime.

By integrating Buy with Prime and Yotpo SMS & Email, merchants can now market to shoppers using Buy with Prime, deliver personalized experiences through targeted campaigns and checkout abandonment flows, and boost conversion rates.

What is Buy with Prime

Buy with Prime allows eCommerce brands to let shoppers use their payment and shipping information from their Amazon account when purchasing on their website. By clicking the Buy with Prime button on any eCommerce store, US-based Prime members can use the Prime shopping benefits they love and trust – including fast, free delivery, a seamless checkout experience with their preferred delivery address and payment method pre-populated from their Amazon account, and easy returns.

With Buy with Prime, brands can tap into the immense trust and convenience associated with Amazon Prime. But that’s not all – eCommerce merchants leveraging Buy with Prime receive valuable shopper information, including order details and contact information. This data empowers brands to provide exceptional customer service, foster stronger customer relationships, and fuel their business growth.

How our new integration helps brands recover lost sales and reach new audiences

With this new connection between Buy with Prime and Yotpo SMS & Email, powered by Alloy Automation, brands can now access new, powerful ways to engage with customers and provide trusted, highly personalized shopping experiences.

“We’re thrilled to help power customer segmentation and abandoned checkout messages for merchants using Yotpo and Buy with Prime. Using Alloy Automation workflows, merchants are now able to combine Yotpo SMS & Email with Buy with Prime checkout, offering merchants a critical edge in today’s competitive eCommerce landscape.”
– Gregg Mojica, co-founder of Alloy Automation

Checkout abandonment recovery for shoppers using Buy with Prime

It’s 2023, and checkout abandonment is still one of the biggest challenges for eCommerce stores on a global scale, responsible for 70.19% of lost sales. And until recently, brands had no visibility about what happens to customers using Buy with Prime at checkout.

Through our new integration, brands can now reengage shoppers with high buyer intent who use Buy with Prime and bring them back to finish their purchase. Data shows that 64% of online shoppers are Amazon Prime users, and especially with the high influx of holiday shoppers around the upcoming Black Friday and Cyber Monday, it’s crucial to find ways to convert these clicks into revenue.

Brands can recover these lost sales using automated follow-up texts and emails to reach a broader audience of shoppers who check out using Buy with Prime and remind them of the products they’ve left behind. This approach gives your customers flexibility in choosing their checkout journey and provides you with ways to market to them effectively.

Buy with Prime

Leverage Buy with Prime data for better segmentation

Personalization is the key to winning over today’s discerning shoppers. In fact, according to McKinsey, 76% of consumers are more likely to consider purchasing from brands that personalize, and 78% are more likely to make repeat purchases.

Our new integration with Buy with Prime allows brands to leverage a Buy with Prime customer segment that is automatically synced with Yotpo SMS & Email and use it in various SMS and email campaigns to scale personalized outreach and help boost conversions. You can even condition automated flows based on this data, ensuring that your messaging resonates with each customer on a personal level.

Approach Buy with Prime customer segments with timely and tailored offers to grab their attention and make them come back to your store. For example, engage customers who have bought using Buy with Prime about an upcoming product launch and remind them they can leverage their Prime shopping benefits for their next order, too.

Buy with Prime

The Buy with Prime integration grants customers greater flexibility in their checkout journey, enhances brands’ ability to reach them using Yotpo SMS & Email’s powerful capabilities, and unlocks new abandoned checkout journeys that drive incremental revenue.

Try the Buy with Prime integration today

In a world where seamless, one-of-a-kind customer experiences hold as much weight as the quality of products and services, the Yotpo and Buy with Prime integration is a game-changer.

It helps brands offer convenient and trusted checkout experiences while providing greater visibility so they can effectively market to those Buy with Prime shoppers and build long-lasting relationships.

Chat now with one of our eCommerce experts and start enjoying all the amazing benefits of the Yotpo and Buy with Prime integration!