Moran Khoubian
Director of Global Partner Marketing
October 9th, 2018

This new partnership will give Magento brands and merchants direct access to Yotpo’s commerce marketing cloud.

We’re excited to announce our new, expanded relationship with Magento, an Adobe company!

On the heels of our acquisition of Swell Rewards, this marks yet another milestone for Yotpo in a series of firsts. We’re honored to be the first UGC and loyalty commerce marketing cloud to be recognized as a Magento Premier Technology Partner.

With this partnership, Magento brands and merchants will gain direct access to our complete user-generated content solution, including reviews, visual marketing, loyalty, referrals, and consumer insights — everything they need to win in a customer-centric world.

“With their disruptive approach to customer-centric marketing, Yotpo has emerged as a recognized leader within our partner ecosystem,” said Mark Lenhard, SVP, Strategy & Growth, Magento, an Adobe company. “In expanding the relationship, we see a tremendous opportunity to power experience-driven commerce with customer content and data.”

Leveraging Yotpo’s proprietary A.I. engine and integration with Magento Commerce, brands and merchants can seamlessly collect, manage, and display their earned customer content, such as reviews, photos, and videos at key touch points across the buyer journey. Yotpo users experience a 161% improvement in on-site conversion rates on average, higher organic search rankings, increased CTR in paid search, and decreased CPA in social ads that leverage UGC.

As a Premier Technology Partner, Magento users will be able to leverage:
  • A comprehensive platform for collecting, curating, and analyzing trust-building customer content, including ratings, reviews, and photos to complement their brand content
  • Machine learning algorithms that showcase the most relevant customer content to the right person at the right time, throughout the buyer journey
  • Cutting-edge, customizable, and on-brand displays that increase on-site conversion & consumer engagement
  • Unique data from consumer feedback and unprecedented insight into customer behaviors and sentiment
  • An expansive App Market, featuring the most integrations of any UGC platform in the commerce ecosystem

“Being recognized as a Premier Technology Partner takes our relationship with Magento and our ability to serve our customers to the next level,” said Tomer Tagrin, Co-Founder & CEO, Yotpo. “After working closely for years and laying the foundation for modern commerce, we see this expanded partnership as an opportunity to move the industry forward through deeper collaboration, joint innovation, and the development of truly exceptional commerce experiences.”

Today, Yotpo is deployed in over 10,000 Magento stores, including on Moroccanoil, Everlast, and Adore Me. Yotpo is also partnered with leading Magento agencies, including Born Group, Vaimo, and Gorilla Group. Yotpo offers the most integrations in the eCommerce technology ecosystem, with notable Magento partners, such as Nosto, Oracle + Bronto, Listrak, and AdRoll.

Contributed to the article: Moran Khoubian