Last updated on October 24, 2023

Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
March 2nd, 2022

Yotpo Grow 2021 helped early-stage Black-owned businesses increase sales, solidify customer engagement strategy

March 2, 2022—NEW YORKYotpo, the eCommerce marketing platform that helps brands strengthen their relationships with consumers, today announced a call for applications for its Yotpo Grow brand incubator program. Designed to accelerate small businesses from often under-represented communities, Yotpo Grow will select 10 Black-owned brands to receive eCommerce-first marketing solutions for customer advocacy, engagement, and retention, a dedicated customer success manager, as well as access to events, workshops, and marketing opportunities throughout the year. The program is currently accepting applications through March 31, 2022.

(Update: Yotpo Grow is now Yotpo RX!)

Yotpo has helped spur eCommerce growth for tens of thousands of brands, whether small businesses just starting out with reviews, SMS, or loyalty marketing, or larger enterprises looking for advanced segmentation and personalization. The company launched the Yotpo Grow accelerator program in 2021 to champion the budding brands of tomorrow, giving them the community support, knowledge, and tools needed to boost online sales and keep customers engaged. The Yotpo Grow inaugural class featured six Black-owned businesses: Sir Dogwood, CanDid Art, AVEC, Karen Jai Home, Your Sustainable Home, and Alaffia.

“Being part of Yotpo Grow and having access to this think-tank level group of people that have been able to help me with the challenges I face has been really phenomenal,” said Chaz Olajide, founder of Sir Dogwood, a Yotpo Grow brand. “As a small business owner, it’s been great to have a group of experts dedicated to my business and its unique needs, listening when I have challenges, and coming up with solutions to problems I didn’t even know I had.”

Sir Dogwood’s mission is to make the pet industry more inclusive. Through Yotpo Grow, Sir Dogwood saw a 54% review request email open rate, a 10% referral conversion rate and 47x increase in ROI through the four SMS campaigns the company launched per month. Other Yotpo Grows brands also experienced measured success as part of the program. Luxury home company Karen Jai Home was able to generate 62x ROI from Yotpo SMS & Email and natural drink mixer company AVEC ramped up reviews and loyalty , and with SMS sawa 28x ROI.

“We are incredibly proud of the success of the first class of Yotpo Grow companies,” said Kate Bould, Brand Marketing Senior Manager at Yotpo. “We started Yotpo Grow to capitalize on our strengths as a company while finding new ways to engage and support our community. Yotpo Grow has been a passion project for our team and it’s incredible to see the impact from supporting these inspiring brands. We can’t wait to see what the class of 2022 has to offer.”

Click here to apply for the 2022 Yotpo Grow accelerator program.

About Yotpo

Yotpo’s eCommerce marketing platform helps brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for loyalty, SMS marketing, reviews, and more, Yotpo helps brands like Princess Polly, Rothy’s, Moroccanoil, and Steve Madden deliver winning, cohesive customer experiences that drive eCommerce growth. Yotpo integrates with the tools brands use every day, including Google and Meta, and is available on all major eCommerce platforms, including Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. Yotpo is a Forbes Cloud 100 company with offices worldwide including the United States, Israel, United Kingdom, Bulgaria, and Australia.