Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
April 18th, 2018

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration syncs customer ratings and reviews to product catalogs to improve conversions by as much as 166%


Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands today announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC).

This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a wide range of email types with social proof known to improve conversions by as much as 166%. Machine learning informs which reviews are deployed, algorithmically pulling top performers based on score, content length, recency, engagement, and sentiment analysis. The integration also enriches email contact lists with UGC data, enabling Oracle Bronto and Yotpo customers to create new audience segments based on that data and trigger intelligent email flows in response to particular review events.

“Imagine having the ability to further segment customers based on order size, UGC engagement, and sentiment toward specific products, or boost product recommendations, upsells, and cross-sells by programmatically displaying the highest ratings and testimonials in email campaigns,” said Tomer Tagrin, CEO and co-founder of Yotpo. “These are just a few of the powerful applications unlocked by Yotpo’s collaboration with Oracle Bronto.”

“Collaborating with Yotpo allows our joint customers to leverage the power of Bronto’s sophisticated and easy-to-use commerce marketing automation to enhance and improve the effectiveness of eCommerce email marketing campaigns using engaging and authentic user-generated content,” said Oracle Bronto, General Manager, George Moser. “We’re excited to provide marketers with eCommerce innovation that benefit end consumers and our brand customers alike.”

For more information about the partnership and integration, please visit Yotpo.

About Oracle Bronto
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore and Christopher & Banks. For more information visit bronto.com or follow our blog, Facebook page and @Bronto Twitter handle for real-time updates. @Bronto Twitter handle for real-time updates.

About Yotpo
Yotpo is the customer content marketing platform of choice for leading commerce brands like Away Travel, MVMT Watches, UNTUCKit, and Esurance. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience. Yotpo’s integrated solution lets brands collect, curate, manage, and respond to user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, Yotpo makes it easy to effectively leverage customer content throughout the buyer journey to increase trust, social proof, and sales. An official partner of Google, Facebook, and Shopify, Yotpo has raised $101 million in funding and has over 300 employees globally.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle, please visit us at oracle.com.

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

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