Do Shoppers Refer Friends to Brands? | Yotpo

Last updated on February 3, 2020

Word-of-mouth marketing is one of the most powerful forces for growing a brand. A Yotpo survey found that 79% of shoppers refer friends to brands they love. Like with most things, people are also more likely to feel comfortable buying from a recommended brand.

Making it easy for your customers to share their reviews and recommendations, and incentivizing them to do so, will allow you to reach new, relevant audiences that already trust your brand.