Last updated on February 1, 2024

Tomer Tagrin
CEO and Co-founder of Yotpo
March 25th, 2021
Table Of Contents

As we process the events of last week in Atlanta and the rise in violence against Asian Americans, one thing becomes clear: our community is hurting. Our customers, partners, and teammates are angry, sad, and frustrated.

As a company, we are dedicated to supporting AAPI communities and contributing to anti-racism efforts. While we still have a lot of work to do, we have an obligation to take a stance, to encourage others in our industry to do the same, and to constantly work towards condemning and dismantling systemic racism within our company and our community.

We’ve compiled a list of resources below if you want to learn more about how you can support AAPI communities and Asian-owned businesses, or if you are in need of mental health support.


  • Hate is a Virus
    • Hate is a Virus is a community of mobilizers and amplifiers dedicated to dismantling racism and other forms of hate, addressed through raising awareness, educating and providing tangible response strategies, and partnering with community leaders to provide action items and funding.
  • AAPI Women Lead
    • AAPI Women Lead and #ImReady Movement aims to strengthen the progressive political and social platforms of Asian and Pacific Islander communities in the US through the leadership of self-identified AAPI women and girls. You can follow them here for information on everything from news updates to healing spaces.
  • Stop AAPI Hate
    • Report a hate incident in your community. They’re a nonprofit social organization that runs the Stop AAPI Hate Reporting Center tracking incidents of discrimination, hate, and xenophobia against Asian Americans and Pacific Islanders in the United States.
  • Asian American Collective
    • They are a collective of Dope Asians in music, media, entertainment and creative spaces, looking to connect, mentor, and educate.
  • Center for Pan Asian Community Services
    • A private nonprofit located in Atlanta, Georgia, their mission is to promote self-sufficiency and equity for immigrants, refugees, and the underprivileged through comprehensive health and social services, capacity building, and advocacy.


You, Me + White Supremacy Webinar, hosted by Advancing Justice-Atlanta
Anti-Asian Violence Resources
Bystander Intervention Training to Stop Anti-Asian/American and Xenophobic Harassment, hosted by Hollaback! and Asian Americans Advancing Justice
Anti-Racism I Course, offered by the University of Colorado Boulder
Racial Equity Resource Guides & Workshops
Bystander Intervention Trainings, held by Asian Americans Advancing Justice
NextShark, news outlet and podcast covering Asian American news

Mental health resources

Calhope support warmline, call (833) 317-HOPE (4673)
Samhsa national hotline, call 1-800-662-HELP (4357)
Asian mental health collective

AAPI-owned businesses to support

Sabbatical Beauty
My topicals
Henne Organics
Then I Met You
Tower 28 Beauty
Hero Cosmetics
Mount Lai

Wellness and body care
Wylde One
Pink Moon
Awkward Essentials

Clothing and accessories
Oori Ott
sthr studios
Lo and Sons
Julia Vaughn
Sandy Liang

Food & drink
Nguyen Coffee Supply
The Fortune Cookie Factory
Umami Cart
Mazu Mushrooms

Home goods
Passion Planner, planners and agendas
Our Place, cookware
Ilha Candles, candles
The Sill, plants and plant delivery
Wing On Wo & Co., porcelain home goods
Aerangis, candles

DM us on social at @yotpo to add brands to this list.

Organizations to support

    • CAAV is a pan-asian community org that works to build the power of low-income Asian immigrants and refugees in NYC.
  • API Equality
    • API Equality is an American non-profit whose mission is to build the power and increase the visibility of the LGBTQIA+ Asian Pacific Islander community.
  • Apex for Youth
    • Apex for Youth delivers possibilities to underserved Asian and immigrant youth from low-­income families in NYC.
  • Asian Health Services
    • Asian Health Services works to serve and advocate for the medically underserved, including the immigrant and refugee Asian community, and to ensure equal access to health care services regardless of income, insurance status, language, or culture.
  • Stop AAPI Hate
    • Stop AAPI Hate is a nonprofit organization that runs the Stop AAPI Hate Reporting Center which tracks incidents of discrimination, hate, and xenophobia against Asian Americans and Pacific Islanders in the United States.
  • Asian American Legal Defense and Education Fund
    • The Asian American Legal Defense and Education Fund, a national organization founded in 1974, protects and promotes the civil rights of Asian Americans.
  • APIAVote
    • APIAVote’s mission is to work with local and state community based organizations to mobilize AAPIs in electoral and civic participation.
  • Asian American Federation
    • Raising the influence and well-being of the pan-Asian American community through research, policy advocacy, public awareness and nonprofit support.
  • Asian Americans for Equality
    • Asian Americans for Equality (AAFE) advances racial, social and economic justice for Asian Americans and other systematically disadvantaged communities, guided by our experiences as Asian Americans and our commitment to civil rights.
  • Chinese American Planning Council
    • Founded in 1965, the Chinese-American Planning Council, Inc. is one of the largest non-profit providers of educational, social, and community services for Asian-Americans in the United States.
  • Mekong NYC
    • Mekong NYC aims to improve the quality of life of the Southeast Asian community in the Bronx and throughout New York City by achieving equity through community organizing and healing, promoting arts, culture, and language, and creating a safety net by improving access to essential social services.
  • Coalition for Asian American Children and Families
    • CACF advocates for equity and opportunity for marginalized APA children and families.
  • AAPI Community Fund
    • With the donations received through the Fund, will issue grants to trusted AAPI organizations working to rectify the racial inequalities in our society.
  • Asian Americans Advancing Justice
    • A non-profit legal aid and civil rights organization dedicated to advocating for civil rights, providing legal services, education, and building coalitions on behalf of the Asian American, Native Hawaiian, and Pacific Islander communities.
  • Hate is a Virus
    • Hate Is A Virus is a nonprofit community of mobilizers and amplifiers that exists to dismantle racism and hate.
  • Red Canary Song
    • Red Canary Song is the only grassroots Chinese massage parlor worker coalition in the U.S. There are over 9000 workplaces like these across the country with no political representation, or access to labor rights or collective organizing.
  • National Asian Pacific American Women’s Forum
    • Their mission is to build collective power with AAPI women and girls to gain full agency over our lives, our families, and our communities.
  • Heart of Dinner
    • Heart of Dinner exists to combat food insecurity and isolation within NYC’s elderly Asian American community. They do this by delivering care packages of hot lunches and fresh produce every Wednesday, lovingly paired with a handwritten and illustrated letter in Chinese or Korean.

Please stand up for AAPI communities. This is not a time to be silent.