Trends

Essential eCommerce strategy reads: How to guides, eCommerce trends, industry reports, and more.

General

Sustainability in eCommerce: 8 Impactful Marketing Campaign Ideas for Brands

With the right strategy, brands can increase engagement, build loyalty, and help the environment, all at once.

Trends · Social Commerce

The 7 Best Mother’s Day Campaign Ideas to Drive Customer Engagement

See a spike in sales for Mother’s Day by shining a spotlight on authentic customer experiences.

General

How CBD Brand Foria Wellness Uses Loyalty to Promote Growth

For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building bra...

General

The New Reality of Loyalty: Consumers Want Brands To Earn It

NEW YORK – March 8, 2022 – Amid ever-rising consumer expectations, supply chain disruptions, and less access to thir...

General · loyalty programs

How to Communicate Supply Chain Limitations to Customers

As we head into the holiday shopping season, there’s some good news for brands on the supply chain front: the worst of...

Trends

Are Loyalty Programs the New Digital Focus Groups?

The past few years have demanded unprecedented change as consumer needs rapidly evolved. Supply chains weakened, and mar...

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