Moran Khoubian
Director of Global Partner Marketing
November 10th, 2020

BigCommerce Adds Yotpo Loyalty & Referrals to Elite Partner Program

We are proud to announce that BigCommerce has selected Yotpo’s eCommerce marketing platform as an Elite Partner for Reviews, Visual UGC, and, most recently, Loyalty & Referrals.

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Yotpo has long been a trusted BigCommerce partner, and our reviews and visual UGC solutions have shown consistent growth and popularity within the platform’s marketplace. In fact, Yotpo was the recent recipient of BigCommerce’s Merchant Choice Award, which is awarded based on the number of reviews and average rating in the BigCommerce App Marketplace.

Now, we are thrilled to deepen this relationship even further by becoming a BigCommerce Elite Partner, adding Yotpo Loyalty & Referrals to the BigCommerce ecosystem.

What Is a BigCommerce Elite Partner?

BigCommerce strives to support the growth of its customers by ensuring access to best-in-class technologies that seamlessly integrate into the BigCommerce platform. In pursuit of this goal, BigCommerce has an exclusive group of Elite Partners that are carefully vetted to provide optimal tools for customers of all sizes.

Why BigCommerce Chose Yotpo

BigCommerce saw a growing demand for reviews, visual UGC, and loyalty program solutions because of the impressive impact these tools have on revenue. They vetted Yotpo as a category leader across each of these solutions and the most effective provider for its customers.

Today, strong customer relationships include both authentic customer feedback during the purchase process and meaningful incentives that encourage repeat purchase,” said Brent Bellm, CEO at BigCommerce.

“Since joining our partner ecosystem in 2017, Yotpo has grown to become the most popular app for reviews and one of the most downloaded overall. We’re delighted to now recognize them as one of our Elite partners, and introduce our customers to their expanded offering which now includes loyalty and referrals.”

BigCommerce + Yotpo = Better Together

BigCommerce and Yotpo serve both ends of the market on a global scale — from small brands just starting out to the most established enterprises. As such, both tools scale to the needs of any business, resulting in a complementary customer base.

We are also aligned in our mission to provide leading eCommerce technology that empowers brands to create seamless, personalized shopping experiences — from discovery to purchase, and beyond.

Our robust integration with BigCommerce enables these brands to quickly implement Yotpo products and enjoy the benefits of:

  • A comprehensive reviews solution that uses AI algorithms and cutting-edge displays to boost engagement and on-site conversions.
  • On-brand and secure loyalty programs that tap into BigCommerce’s promotions API for order and customer data, enabling predictive segmentation and timely triggers.
  • Referral marketing programs that reach new, like-minded shoppers through a brand’s best customers and keep acquisition costs under control.
  • Unique data derived from consumer feedback that gives unprecedented insight into customer behaviors and sentiment.
  • An expansive app market featuring hundreds of eCommerce and marketing integrations and partnerships with Google, Instagram, Facebook, UPS, and the world’s largest retailers.

How Brands Are Succeeding With BigCommerce and Yotpo

Brands that choose tools that are tailored to their eCommerce platform are better set up for success, and BigCommerce businesses are reaping the benefits of this partnership.

For example, direct-to-consumer bridesmaid dress brand Revelry implemented Yotpo on the BigCommerce platform in 2017 and saw engagement rates increase to 60%; this is particularly impressive when you consider that the fashion industry average for engagement is just 29%, according to a 2019 Yotpo report.

Additionally, Revelry’s conversion rates rose to 7.6% (vs. 6.3% average for the fashion industry). Today, 97.4% of all Revelry customers interact with Yotpo widgets and customer content prior to purchase. This is largely attributed to Yotpo’s advanced, data-driven features.

“By implementing Smart Filters, we solved a major customer pain point,” said LauraLee Baird, Head of Marketing and Brand Specialist for Revelry. “Shoppers can now view fit, quality, and styling information before purchasing, without having to comb through numerous reviews on-site, giving them confidence in our brand and products.”

Yotpo is already powering exceptional customer experiences on thousands of BigCommerce sites, and with this Elite Partner designation, we look forward to bringing our solutions to even more BigCommerce brands.

To learn more about Yotpo’s integration with BigCommerce, click here.

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