Last updated on September 15, 2025

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Alexandra Rosenblum
Lifecycle Product Marketing Manager, Yotpo
5 minutes read

As the ecommerce landscape continues to evolve, so do we. As you may know, Yotpo will be sunsetting our Email and SMS products, with full deprecation scheduled for December 31st, 2025. While change can feel daunting, we want to make sure you feel confident and supported as you plan your next steps toward even greater marketing success.

Our Commitment to Your Success

After extensive evaluation, we’re excited to recommend two exceptional partners for your email and SMS needs: Attentive and Omnisend. We didn’t make these recommendations lightly—our team invested significant time and resources into carefully vetting potential partners to ensure we’re connecting you with platforms that will deliver the performance and features you need.

This isn’t just about finding alternatives; it’s about connecting you with best-in-class solutions that can take your marketing to the next level.

Meet Your New Marketing Partners

Attentive: Conversational Commerce Redefined

Attentive stands as a leader in conversational commerce, offering advanced AI-powered personalization and robust automation tools that go beyond traditional email and SMS marketing. What makes this partnership even more exciting is that we’re building exclusive integrations between Yotpo’s Reviews and Loyalty products and Attentive that will provide unique functionality not available with other providers.

With Attentive, you’ll gain access to:

Omnisend: Ecommerce Marketing Automation Specialists

Omnisend specializes in ecommerce marketing automation with powerful segmentation, pre-built workflows, and omnichannel capabilities designed specifically for online retailers. Their platform understands the unique challenges and opportunities of ecommerce marketing.

Omnisend brings you:

Timing Your Transition for Maximum Success

Critical Timeline for Q4 Success

To be up and running by Black Friday Cyber Monday, we recommend starting your migration before October. This timeline ensures you’ll have adequate time for setup, testing, and optimization before the most crucial shopping season of the year.

If you prefer to wait until after BFCM, you’ll have approximately one month to complete the migration before our platform is fully deprecated on December 31st. However, we strongly recommend the earlier timeline for several reasons.

Why Timing Matters

While the end of year may seem far away, Q4 is always intense, and time moves quickly during the holiday shopping craze. Here’s why starting early makes sense:

Starting early ensures you won’t be scrambling during your most important revenue-generating period.

What’s Included: Dedicated Support Every Step of the Way

Both partnerships come with comprehensive support designed to make your transition as smooth as possible:

Competitive Pricing

Pricing designed to match or closely align with your current costs, ensuring budget continuity during your transition.

Dedicated Migration Support

You’ll receive hands-on support from both Yotpo and your chosen partner throughout the entire process. Our teams will work together to ensure nothing falls through the cracks.

Automated Migration Tools

Seamlessly transfer your subscriber data and engagement history with minimal manual work required from your team.

Comprehensive Customer Support

Ongoing support throughout the transition process and beyond, ensuring you feel confident with your new platform.

Ready to Take the Next Step?

Choosing the right partner depends on your specific needs, customer base, and growth goals. Both Attentive and Omnisend offer powerful solutions, but each has unique strengths that may align differently with your business.

Get Started Today:

Choose Attentive: Start Your Migration →

Choose Omnisend: Begin Your Journey →

We’re Here to Help

Our dedicated Migration Team is standing by to support you throughout this process and help you determine which platform is the best fit for your specific needs. We understand that every business is unique, and we’re committed to helping you make the choice that will drive the best results.

Have questions about which platform might be right for you? Need clarification on the migration process? Want to discuss your specific requirements?

Reach out to our Migration Team: migration-support@yotpo.com

Looking Forward

While transitions can feel uncertain, we’re confident this change represents an opportunity to elevate your marketing capabilities. Both Attentive and Omnisend offer advanced features and specialized expertise that can help you achieve even better results than before.

Thank you for your continued partnership with Yotpo. We’re committed to making this transition as smooth as possible and setting you up for continued success in your new marketing home.

Ready to explore your options? Click the links above to get started, or reach out to our team with any questions. We’re here to support you every step of the way.

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