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Jessica Hulett
Content Manager, Brand @ Yotpo
April 7th, 2022

Amazing Women @ Yotpo: More Nominees

Meet five amazing women who received well-deserved nominations for AWIE 2022 for their incredible work at Yotpo.

Top row: Evgeniya Rashbam, Meital Dekel, Miloni Shah

Bottom row: Savina Sarbova, Ellys Childs

We are still basking in the glow of a successful Amazing Women in eCommerce 2022. Of the more than 3,000 nominations we received for Rising Stars, Leaders, Founders, Innovators, and Marketers, more than 200 were for women at Yotpo — nominated by our partners, customers, and co-workers. We introduced you to some of them back in January, but we have so many more to highlight!

Now, let’s kick off round 2 of Amazing Women @ Yotpo.

Marketer: Evgeniya Rashbam, Global Events Director

What do you do at Yotpo? I am the Global Events Director here at Yotpo. I am leading the team of our amazing marketing events pros and together we are bringing the best events to our community globally.

How long have you worked at Yotpo? I started at Yotpo in Feb 2016.

What has been your favorite project to work on so far at Yotpo? By far, my fave project is Yotpo’s very own Destination:D2C conference. We hosted it in-person in Sept 2019, and it was an awe-inspiring event. Our community really enjoyed it and our team (the whole company!) had a great time putting it together.

Where are you from originally, and where are you based now? Born and raised in Moscow, Russia. I moved to TLV, Israel in 2012.

What’s an eCommerce brand you admire? Lately, it is Zero Waste Store. It is just unbelievable how many sustainable options for everyday stuff you can find there — from haircare products to makeup to baby kits to pet products and more. Incredible, and worth checking out.

What do you geek out over? Stock market and investment strategies, all things travel and wine, sustainable goods

Rising Star: Meital Dekel, Procurement Specialist

What do you do at Yotpo? I’m Yotpo’s Procurement Specialist in NY, leading the North America procurement activity as well as the cross-company strategic activities and part of our global procurement activity. I’m working together with all stakeholders to ensure the enablement of Yotpo’s day-to-day activities while maximizing our fund’s ability to get more and keep Yotpo safe.

How long have you worked at Yotpo? I started at Yotpo in August 2019.

What has been your favorite project to work on so far at Yotpo? My favorite and actually the most recent project I’m working on is ZIP — Yotpo’s new procurement Platform.  I’m super excited to be working on this project. The procurement domain has been going through a significant revolution in recent years. It is becoming modern and focal for companies and just getting started in the tech startup world. This new platform is revolutionary and one of a kind; the Zip project is complex and challenging to put together as it’s cross-functional and many teams are involved, but also exciting at the same time and will allow us to operate the procurement process with much more visibility and efficiency while giving employees and managers a smooth and easy experience.

Where are you from originally, and where are you based now? I’m originally from Israel; I relocated to New York about nine years ago.

What’s an eCommerce brand you admire? Wolffer Estate is my favorite. I know there are much more sophisticated brands than this one, but for some reason, I always imagine myself in the winery enjoying the sunshine when I’m on their website, which, to be honest, always makes me spend more than I planned to. Their bottle design is marvelous, and I’ve had a good consumer experience so far.

What do you geek out over? Every year on my birthday I prepare a to-do list of things I want to achieve during the upcoming year. I started to do it in school and kept doing it over the years. Generally speaking, I’m obsessed with to-do lists and can’t get the list out of my head once created until it’s fully completed.

Rising Star: Miloni Shah, Client Success Manager

What do you do at Yotpo? I am a Client Success Manager on the Loyalty & Referrals team. I help SMB clients onboard, strategize, and optimize their programs to increase customer loyalty, acquire new customers, and accomplish other business goals.

How long have you worked at Yotpo? I started in January 2021.

What has been your favorite project to work on so far at Yotpo? Yotpo Grow. It’s an initiative to help young brands scale and see success quicker using the entire Yotpo suite of products! I am working with a POC-founded brand to set up a loyalty program that rewards her incredibly loyal customers. As her business grows, Yotpo Grow will allow my client to achieve personal goals, as well. This initiative allows me to feel the direct positive impact of my work and it’s very fulfilling!

Where are you from originally, and where are you based now? From Mumbai, India. Grew up in Texas by way of Florida. Moved to NYC in 2019!

What’s an eCommerce brand you admire? Live Tinted. Their mission is diversity and inclusivity on all fronts and their products and marketing align with that mission heavily. Their products are clean and multi-faceted, I am obsessed and use them every day. It’s a South-Asian-woman-founded brand that also happens to be a Yotpo client!

What do you geek out over? Mental health, eco-friendliness, all the vegan food, NFTs.

Marketer: Savina Sarbova, Community Engagement Manager

What do you do at Yotpo? I am the Community Engagement Manager over at Yotpo, managing our digital communities, and helping out on any and all brand communications & social media initiatives.

How long have you worked at Yotpo? I started at Yotpo on August 10th 2020 and fun fact, my baby brother’s birthday is on the same date.

What has been your favorite project to work on so far at Yotpo? It’s a bit obvious, but definitely AWIE! When I was working at an Agency, my favorite projects and clients were all related to CSR. AWIE feels like the logical and positive continuation of all the past initiatives I participated in and of the emotions I’ve experienced. It’s a marketer’s dream come true — to work for something that creates positive change in the world.

Where are you from originally, and where are you based now? I’m from Bulgaria. At the moment I’m based in Sofia, Bulgaria’s capital.

What’s an eCommerce brand you admire? This used to be an easy question for me, but as I am getting more and more involved with AWIE it’s difficult to point to only one.

What do you geek out over? Tarot cards and astrology to be honest. Maybe my professional geekiness revolves around spreadsheets. I just adore a good formula that actually works!

Rising Star: Ellys Childs, Manager of Commercial Partnerships

What do you do at Yotpo? I am the Manager of Commercial Partnerships in the UK, managing a team of three Partner Managers. I also still manage my own portfolio of agencies, driving opportunities for our sales team.

How long have you worked at Yotpo? I started in April 2019

What has been your favorite project to work on so far at Yotpo? I led our partner expansion in the German and French Markets. It was exciting to introduce Yotpo into new Markets and build new relationships with leading eCommerce agencies.

Where are you from originally, and where are you based now? I lived in London for eight years and moved out to Cambridge in 2020.

What’s an eCommerce brand you admire? Tropic Skincare. I love their story. From selling their products at a London market inspired by the founders grandma and upbringing in Australia to appearing on The Apprentice and still securing investment even though she did not win, to where they are today — one of the UK’s fastest growing skincare brands with over 250 accolades!

What do you geek out over? Skincare. I love it and can’t get enough of it.

Want to be an amazing woman @ Yotpo? We’re hiring!

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