20 Spooktacular Halloween SMS & Email Templates | Yotpo

Last updated on January 30, 2024

Mariya Arabadzhieva-Todorova
Content Marketing Specialist @ Yotpo
October 3rd, 2023 | 4 minutes read
Table Of Contents

It’s that time of the year again! When we find our social newsfeeds and inboxes covered in spider webs, overflowing with cute pumpkin emojis and trick-or-treat puns – it all just means that Halloween is coming soon. 


According to the National Retail Federation’s annual survey, in 2023, nearly 7 out of 10 consumers plan to participate in Halloween-related activities, such as trick-or-treating, redecorating homes and backyards, pumpkin carving, or dressing up with their kids.


This Halloween, consumer spending is expected to reach an all-time high of $12.2 billion, up from $10.6 billion in 2022. Buyers will spend on average $108, mostly on candy (68%), outdoor decorations (53%), costumes (50%), and attending or hosting a party (32%)


Meaning… exactly what you think it means. Brands should ride the wave and get on board with appealing Halloween offers. And, as more than a third of consumers (37%) will search for ideas online, it is important to approach those potential shoppers on their most preferred communication channels.


To get you all inspired for the upcoming holiday, we’ve prepared a set of 20 spooktacular SMS & email templates, let’s get started!



SMS Template 1:

Happy Halloween! {FirstName}, enjoy a {DiscountValue} discount at {SiteName} for a limited time only. Now, with free shipping for all purchases until October 31st! {DiscountCodeUrl} 


SMS Template 2:

{SiteName}: Hey {FirstName}, we are launching a 48-hour Halloween flash sale! Grab spooktacular discounts of up to {DiscountValue} on all items at: {DiscountCodeUrl} 


SMS Template 3:

{SiteName}: Hey {FirstName}, long time no see. Treat yourself to a {DiscountValue} gift voucher for your next purchase with us! And have a scary Halloween! {DiscountCodeUrl} 


SMS Template 4:

{SiteName}: We’ve prepped some delicious ghoulish deals for Halloween, {FirstName}! Get a piece of the sales now, before everything is gone: {SiteUrl}


SMS Template 5:

{SiteName}: Happy Halloween, {FirstName}! We love a good trick and a treat, so shop on our site in the next 72 hours for a {DiscountValue} off your order: {DiscountCodeUrl}


SMS Template 6:

{SiteName}: Halloween is here, {FirstName}, and so are our sales! As a loyal customer, use code {DiscountCode} at checkout for an additional sweet discount on your order. But hurry, stock is running dangerously low: {DiscountCodeUrl}


SMS Template 7:

{SiteName}: Final chance to shop our magical Halloween deals, {FirstName}. Catch the last spooky vibes with our massive sales on the entire collection. Don’t miss out: {SiteUrl}



SMS Template 1:

{SiteName}: No tricks, just treats! Hey {FirstName}, master your skills with our Zumba dancing classes. Now with {DiscountValue} OFF! Save your seat at: {DiscountCodeUrl} 


SMS Template 2:

{SiteName}: {FirstName}, we have some chilling headlines for your book club this Halloween – get them now with a limited {DiscountValue} discount at: {DiscountCodeUrl} 


Email Template:

Ghosts in the graveyard – Run, Run, Run!

Relive your favorite nights as a kid – shop everything you need to get the gang back together for night games. 

Shop Now


Food & Beverages

SMS Template:

{SiteName}: Pumpkin spice and everything nice. {FirstName}, try out our brand new recipes and treat yourself to delicious home-cooked meals: {SiteUrl}


Email Template:

Ooey Gooey, Oogie, Boogy

Our favorite Halloween desserts – finally compiled in one little graveyard.

Shop All


Home Decor

SMS Template 1:

{SiteName}: What’s up, pumpkin? Use code {DiscountCode} with your next order and get {DiscountValue} OFF on all home decor sets: {DiscountCodeUrl}  


SMS Template 2:

{SiteName}: Hey {FirstName}, get your backyard ready for some spooky Halloween garden party with our MEGA sale: {DiscountValue} off on all items:  {DiscountCodeUrl}  


Email Template:

Halloween Home Decor

Everything you need to haunt your home happily. 

Shop Now



SMS Template 1:

{SiteName}: Hey {FirstName}, don’t miss our 48h Halloween flash sale: {DiscountValue} OFF all knitwear on our website. Shipping and return are also on us! Enjoy! {DiscountCodeUrl} 


SMS Template 2:

{SiteName}: Hey {FirstName}, enjoy {DiscountValue} discount on all kids’ Halloween accessories – limited quantities available! {DiscountCodeUrl} 


Email Template:

It’s not a costume – it’s a dress-up!

This Halloween, we’ve got outfits so fun you just might wear them year-round.

Shop Now



SMS Template:

{SiteName}: Hey Boo-tiful, become the Queen of the Halloween party with our brand new eyeshadow palettes, now available at: {SiteUrl}


Email Template:

Blood, Gore, and Glam

We’re bringing you all the necessities for pulling off your favorite looks for Halloween.

Shop Now


Ready, Set, Ghoul

Halloween is one of the most entertaining holidays of the year. There is something truly adventurous and inspiring about using costumes or make-up and becoming whoever you want to be, just for one night. 


Don’t miss this amazing opportunity and reach out to your SMS & email subscribers this Halloween with an enticing offer or just a funny pun. They will truly appreciate it!