---
Title: "20 Spooktacular Halloween SMS & Email Templates"
Date: "2023-10-03T20:39:17+00:00"
---

It’s that time of the year again! When we find our social newsfeeds and inboxes covered in spider webs, overflowing with cute pumpkin emojis and trick-or-treat puns – it all just means that Halloween is coming soon.

According to the National Retail Federation’s annual survey, in 2023, nearly [7 out of 10 consumers](https://nrf.com/media-center/press-releases/halloween-spending-reach-record-122-billion-participation-exceeds-pre) plan to participate in Halloween-related activities, such as trick-or-treating, redecorating homes and backyards, pumpkin carving, or dressing up with their kids.

This Halloween, **consumer spending is expected to reach an all-time high of $12.2 billion**, up from $10.6 billion in 2022. Buyers will spend on average $108, mostly on candy (68%), outdoor decorations (53%), costumes (50%), and attending or hosting a party (32%)

Meaning… exactly what you think it means. Brands should ride the wave and get on board with appealing Halloween offers. And, as more than a third of consumers (37%) will search for ideas online, it is important to approach those potential shoppers on their most preferred communication channels.

To get you all inspired for the upcoming holiday, we’ve prepared a set of **20 spooktacular SMS & email templates, let’s get started!**

## Universal

![1 20 Spooktacular Halloween SMS & Email Templates 1](https://www.yotpo.com/wp-content/uploads/2024/01/1-Copy@2x.png "1 20 Spooktacular Halloween SMS & Email Templates 2")

**SMS Template 1:**

Happy Halloween! **{FirstName}**, enjoy a **{DiscountValue}** discount at **{SiteName}** for a limited time only. Now, with free shipping for all purchases until October 31st! **{DiscountCodeUrl}**

**SMS Template 2:**

**{SiteName}**: Hey **{FirstName}**, we are launching a 48-hour Halloween flash sale! Grab spooktacular discounts of up to **{DiscountValue}** on all items at: **{DiscountCodeUrl}**

**SMS Template 3:**

**{SiteName}**: Hey **{FirstName}**, long time no see. Treat yourself to a **{DiscountValue}** gift voucher for your next purchase with us! And have a scary Halloween! **{DiscountCodeUrl}**

**SMS Template 4:**

**{SiteName}**: We’ve prepped some delicious ghoulish deals for Halloween, **{FirstName}**! Get a piece of the sales now, before everything is gone: **{SiteUrl}**

**SMS Template 5:**

**{SiteName}**: Happy Halloween, **{FirstName}**! We love a good trick and a treat, so shop on our site in the next 72 hours for a **{DiscountValue}** off your order: **{DiscountCodeUrl}**

**SMS Template 6:**

**{SiteName}**: Halloween is here, **{FirstName}**, and so are our sales! As a loyal customer, use code **{DiscountCode}** at checkout for an additional sweet discount on your order. But hurry, stock is running dangerously low: **{DiscountCodeUrl}**

**SMS Template 7:**

**{SiteName}**: Final chance to shop our magical Halloween deals, **{FirstName}**. Catch the last spooky vibes with our massive sales on the entire collection. Don’t miss out: **{SiteUrl}**

## Hobbies

![2 20 Spooktacular Halloween SMS & Email Templates 3](https://www.yotpo.com/wp-content/uploads/2024/01/2-Copy@2x.png "2 20 Spooktacular Halloween SMS & Email Templates 4")

**SMS Template 1:**

**{SiteName}**: No tricks, just treats! Hey **{FirstName}**, master your skills with our Zumba dancing classes. Now with **{DiscountValue}** OFF! Save your seat at: **{DiscountCodeUrl}**

**SMS Template 2:**

**{SiteName}**: **{FirstName}**, we have some chilling headlines for your book club this Halloween – get them now with a limited **{DiscountValue}** discount at: **{DiscountCodeUrl}**

**Email Template:**

Ghosts in the graveyard – Run, Run, Run!

Relive your favorite nights as a kid – shop everything you need to get the gang back together for night games.

Shop Now

## Food & Beverages

![3 20 Spooktacular Halloween SMS & Email Templates 5](https://www.yotpo.com/wp-content/uploads/2024/01/3-Copy@2x.png "3 20 Spooktacular Halloween SMS & Email Templates 6")

**SMS Template:**

**{SiteName}**: Pumpkin spice and everything nice. **{FirstName}**, try out our brand new recipes and treat yourself to delicious home-cooked meals: **{SiteUrl}**

**Email Template:**

Ooey Gooey, Oogie, Boogy

Our favorite Halloween desserts – finally compiled in one little graveyard.

Shop All

## Home Decor

![4 20 Spooktacular Halloween SMS & Email Templates 7](https://www.yotpo.com/wp-content/uploads/2024/01/4-Copy@2x.png "4 20 Spooktacular Halloween SMS & Email Templates 8")

**SMS Template 1:**

**{SiteName}**: What’s up, pumpkin? Use code **{DiscountCode}** with your next order and get **{DiscountValue}** OFF on all home decor sets: **{DiscountCodeUrl}**

**SMS Template 2:**

**{SiteName}**: Hey **{FirstName}**, get your backyard ready for some spooky Halloween garden party with our MEGA sale: **{DiscountValue}** off on all items: **{DiscountCodeUrl}**

**Email Template:**

Halloween Home Decor

Everything you need to haunt your home happily.

Shop Now

## Fashion

![5 20 Spooktacular Halloween SMS & Email Templates 9](https://www.yotpo.com/wp-content/uploads/2024/01/5-Copy@2x.png "5 20 Spooktacular Halloween SMS & Email Templates 10")

**SMS Template 1:**

**{SiteName}**: Hey **{FirstName}**, don’t miss our 48h Halloween flash sale: **{DiscountValue}** OFF all knitwear on our website. Shipping and return are also on us! Enjoy! **{DiscountCodeUrl}**

**SMS Template 2:**

**{SiteName}**: Hey **{FirstName}**, enjoy **{DiscountValue}** discount on all kids’ Halloween accessories – limited quantities available! **{DiscountCodeUrl}**

**Email Template:**

It’s not a costume – it’s a dress-up!

This Halloween, we’ve got outfits so fun you just might wear them year-round.

Shop Now

## Beauty

![6 20 Spooktacular Halloween SMS & Email Templates 11](https://www.yotpo.com/wp-content/uploads/2024/01/6-Copy@2x.png "6 20 Spooktacular Halloween SMS & Email Templates 12")

**SMS Template:**

**{SiteName}**: Hey Boo-tiful, become the Queen of the Halloween party with our brand new eyeshadow palettes, now available at: **{SiteUrl}**

**Email Template:**

Blood, Gore, and Glam

We’re bringing you all the necessities for pulling off your favorite looks for Halloween.

Shop Now

### Ready, Set, Ghoul

Halloween is one of the most entertaining holidays of the year. There is something truly adventurous and inspiring about using costumes or make-up and becoming whoever you want to be, just for one night.

Don’t miss this amazing opportunity and reach out to your SMS & email subscribers this Halloween with an enticing offer or just a funny pun. They will truly appreciate it!