Last updated on February 5, 2024

avatar
Mariya Arabadzhieva-Todorova
Content Marketing Specialist @ Yotpo
January 25th, 2024
Table Of Contents

International Women’s Day is a global celebration of all women and their outstanding achievements. It’s also a major retail holiday when brands approach shoppers with massive deals and exclusive discounts. They know that every man, woman, friend, sibling, etc. wants to make sure the women in their lives feel special and cherished, especially on this day.

And it’s the perfect opportunity for you to engage with your shoppers and give your sales a little boost! All you have to do is be present, offer some great deals, and promote them on the right channels. 

Here are 3 proven strategies for your Women’s Day SMS & email marketing campaigns:

  1. Launch a dedicated discount campaign: personalized deals, sitewide flash sales, BOGO offers, free shipping for a limited time only – the choice is all yours.
  2. Provide gift ideas for loved ones: carefully curated Women’s Day gift guides, monthly subscriptions, or special bundles will be highly appreciated.
  3. Announce and promote special corporate events, initiatives, or donations related to empowering women, taking action toward gender equality, celebrating women’s achievements, and raising awareness.  

Not sure where to start? Check out our list of 15 inspirational SMS & email templates – designed to give your campaigns an even bigger edge and boost conversions.

 

Universal

SMS Template:

{SiteName}: Show the special lady in your life how much you appreciate her, {FirstName}. Shop our Women’s Day collection with {DiscountValue} OFF: {DiscountCodeUrl} 

 

Email Template:

Subject line: Looking for inspiration?

Email: John, we have 8 ideas to spoil your special lady this Women’s Day. Hurry up while offers last.

CTA: Shop Now 

 

Personalized discount deals

SMS Template:

{SiteName}: Women’s Day is here and so are our special deals! {FirstName}, get the precious women in your life a charming gift with {DiscountValue} OFF using {DiscountCode}: {DiscountCodeUrl} 

 

Email Template:

Subject line: Where there is a woman, there is magic

Email: Michael, join us at JBStore for Women’s Day celebrations and enjoy $10 OFF your next purchase. Use code IWD2023 at checkout, valid until March 10. 

CTA: Shop Now

SMS Template 1:

{SiteName}: Every woman is unique, {FirstName}. Now is your chance to show the women in your life how unique they are to you. Enjoy {DiscountValue} off site-wide: {DiscountCodeUrl} 

 

SMS Template 2:

We know what women want for this special day, {FirstName}. Grab your gift from {SiteName}’s brand new collection and enjoy discounts of up to {DiscountValue}: {DiscountCodeUrl} 

 

Flash Sales

SMS Template:

{SiteName}: Happy Women’s Day, {FirstName}! As a special treat, we launched a 24-hour store-side sale. Enjoy up to {DiscountValue} off your next purchase! {DiscountCodeUrl} 

 

Email Template:

Subject line: We’re celebrating you!

Email: Jess, this International Women’s Day, we’re offering 25% off our entire store! Stock up on wardrobe essentials, or treat yourself to something shiny. No code needed!

CTA: Shop Now

 

BOGO Offers

SMS Template:

{SiteName}: Two presents are always better than one, {FirstName}. Grab freebies with every purchase you make and have the best Women’s Day: {DiscountCodeUrl} 

 

Email Template:

Subject line: Happy International Women’s Day!

Email: Lindsay, share this promo code with your sister, bestie, or mom, and you’ll both get $50 off your next purchase!

CTA: Get $50 OFF

 

Gift Guides

SMS Template:

Hey {FirstName}, this is Elsa from {SiteName} to help you choose the best present for the best woman! Choose the perfect gift from our hand-picked selection: {SiteUrl}

 

Email Template:

Subject line: Women’s Day is almost here!

Email: Don’t forget to surprise your special lady, Marshall! She’s counting on it. Get inspired by JBStore’s 10 gift ideas, all at a holiday promo price.

CTA: Shop Now

 

Subscriptions as a gift

SMS Template:

Your lady deserves the best. All year round. Is it a scent, a makeup kit, or jewelry, {FirstName}? Find out with {SiteName}‘s mystery subscription boxes: {SiteUrl} 

 

Charity/Cause

SMS Template:

{SiteName}: {FirstName}, did you know that more than 50% of the brands we sell are women-owned? This International Women’s Day, shop our curated collection and support women worldwide. Use code {DiscountCode} for {DiscountValue} off: {DiscountCodeUrl}

 

Email Template:

Subject line: Celebrating YOU This International Women’s Day

Email: Aliza, shop our exclusive collection of women-owned beauty brands this month, and we’ll donate 25% of the proceeds to charities aimed at uplifting and helping women.


And if you shop on March 8, you’ll also get 15% off with code WOMEN.

CTA: Shop Now

 

Final Thoughts

Try out some of these powerful Women’s Day campaign strategies and ready-to-use SMS & email templates and don’t forget to share with us your amazing results!