Re-Fashioning Steve Madden

JEFF SILVERMAN President of Global eCommerce, Steve Madden

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Bloomberg Reporter Matt Townsend and Silverman discuss how Steve Madden spurred serious growth through D2C and improved the customer experience with agile technology.

Key Takeaways

  • Rethink eCommerce using agile technology to support growth and reduce operational costs
  • Take the dual approach: invest in D2C alongside third-party retail.
  • Offer a loyalty program with a focus on relationship-building over discounting.
  • Read the full transcript here.

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