The State of Brand Loyalty 2022

Global consumers have weighed in, revealing their expectations for brands and what they want most from successful loyalty programs.

get started with yotpo
The State of Global Brand Loyalty The State of Brand Loyalty in Australia The State of Brand Loyalty in the UK The State of Brand Loyalty in the U.S.
Chapter 1 The State of Global Brand Loyalty

Survey says customer loyalty is more important than ever before. We polled thousands of shoppers worldwide about loyalty programs, shopping habits, brand values, data usage, more. Here’s what they have to say about the state of brand loyalty in 2022.

Loyalty program modules
Chapter 2 The State of Brand Loyalty in Australia

Our survey’s Australian respondents largely shared the same opinions and preferences as global benchmarks. Emotional loyalty and data transparency held equal importance to Aussie shoppers. And, loyalty programs were a major influence on Australians' purchasing decisions.

The State of Brand Loyalty in Australia
Chapter 3 The State of Brand Loyalty in the UK

Compared to global numbers, our survey’s UK respondents felt similarly about the impact of loyalty programs on their buying habits and the importance of transparent data use. However, UK shoppers felt even more inclined to be loyal to businesses that championed beliefs similar to their own.

UK Brand loyalty
Chapter 4 The State of Brand Loyalty in the U.S.

U.S. shoppers reflected a similar attitude to brand loyalty as global, Australian, and UK consumers. Loyalty programs greatly influenced buying decisions and customer loyalty, many data points showing clear growth year over year. Shared brand values and customer data usage also concerned U.S. consumers.

Brand loyalty in the U.S.
Interested in Yotpo?
Schedule a call with one of our eCommerce experts to learn more.
Thank you.
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
Yotpo customers logosYotpo customers logosYotpo customers logos