Can I personalize and customize emails with this platform?

Yotpo Email offers unmatched personalization and customization opportunities, such as dynamic merge tags to pull in data like first name and loyalty points balance, tailored content, AI-powered product recommendations based on previous purchases, and dynamic sections with loyalty updates and valuable social proof.

Are there compliance requirements for email marketing?

The CAN-SPAM act is a United States law that regulates commercial email messages. Its primary goal is to protect consumers from receiving unwanted or fraudulent email messages while still allowing legitimate businesses to use email marketing as a communication tool.

Yotpo Email Marketing Platform | Boost Your ECommerce Strategy

Q: How to measure the effectiveness of my email campaigns?

Metrics such as click-through rates and conversion rates show the effectiveness of your marketing campaign, while bounce rates and open rates provide valuable insights into your email deliverability.

Yotpo Email

Create eye-catching emails and drive revenue with an intuitive email platform that cuts out the extra costs.

INTUITIVE EMAIL DESIGN

Build the perfect emails every time

Build beautiful emails with intuitive drag-and-drop functionality and built-in blocks that boost conversion.

Intuitive Email Editor

Simply drag and drop to design eye-catching templates- no code required.

Email Campaign Inspiration

Get inspiration with hundreds of out of the box templates to choose from- and a Campaign Planner filled with top-converting recommendations.

Built-In Canva Designs

Build your own Canva designs or pull from their library of numerous templates to create engaging designs without leaving the email editor.

Showcase Your Reviews

Hand-select product and site reviews to add directly into your emails to help boost conversion with social proof.

Customizable Brand Kit

Apply your brand’s custom colors and fonts to any of the email templates from our library to make them on brand in seconds.

Stand out in the inbox

Target your shoppers at the right time with tailored, one-of-a-kind email marketing campaigns and automations that drive conversion.

Ultra-Targeted
Segmentation

Identify key segments to target using shopper activity, real-time behavior, and predictive data to create emails that move the needle.

Powerful Email
Automations

Trigger perfectly-timed automations across the customer journey that recover abandoned carts, win back customers, announce back in stock items, and more.

Loyalty
Personalization

Dynamically display real-time loyalty data like points balance, points to next reward, and VIP tier- and promote your program to non-members.

AI-Powered
Recommendations

Drive more purchases with personalized AI recommendations that promote what each subscriber is likely to purchase next.

Reach your customers
wherever they are

Drive more revenue in less time with email and SMS, together in one place.

Multichannel
Subscriber Growth

Maximize subscriber collection in one engaging touchpoint with dual opt-in tools for SMS & Email, which drive an average 2x higher CVR.

Email and SMS
Orchestration

Build engaging multichannel outreach- using texts and emails together to encourage shoppers to convert.

Integrated
Campaign View

Build multi-step campaigns with SMS & email, and effortlessly track all your campaigns in one consolidated view.

Advanced Performance
Tracking

Monitor performance with live data analytics and reporting — from deliverability to revenue, click-rate, and conversion- so you know instantly what works.

The Email Marketing Platform that Simply Delivers

Yotpo Email enables brands to reach their customers- and their goals- by delivering on platform, marketer-friendly pricing, and dedicated expertise.

Seamless Migration

Migrate your email data seamlessly so that you can get up and running faster.

Onboarding Guidance

Work closely with one of our email experts to get onboarded with a custom launch plan.

Dedicated Strategist

Get dedicated strategy support- with performance updates and best practices that maximize your ROI.

Marketer-friendly Pricing

Pay only for the emails you send- flexibly adjusting for your strategy and seasonality.

Yotpo Platform

Connect Email with Yotpo’s SMS, Loyalty & Referrals, or Reviews, to create captivating email experiences.

Deliverability Experts

Lean on our deliverability experts for best practices to get your emails in the inbox and out of spam.

Frequently asked questions

Email marketing is a digital strategy for sending marketing messages to a group of people via email. It benefits your business by promoting products or services, engaging customers, building relationships, and driving sales. Email marketing is typically used to create product or brand awareness and generate leads.

Email marketing works by collecting customer email addresses, creating compelling and personalized content, designing visually appealing emails, and sending them to the targeted audience.

Look for features like flexible and transparent pricing, contact management, ready-to-use email templates, advanced segmentation and automation capabilities, a compliance-first approach, an intuitive email editor, 24/7 support by email strategists, reliable tracking and analytics, and various tech stack integrations.

Yotpo Email offers unmatched personalization and customization opportunities, such as dynamic merge tags to pull in data like first name and loyalty points balance, conditional content, AI-powered product recommendations based on previous purchases, and dynamic sections with loyalty updates and valuable social proof.

Metrics such as open rates, click rates, and conversion rates show the effectiveness of your marketing campaign, while bounce rates and open rates provide valuable insights into your email deliverability.