Pair Eyewear was founded to make glasses feel personal, not clinical. With just one pair of glasses, shoppers get infinite possibilities: frame shapes fit for every face, Rx and non-prescription lenses, and swappable top frames, all designed and engineered in-house in the U.S.
The Story At a Glance
Pair Eyewear already won when shoppers searched for it by name, but was quiet on the awareness-stage questions where shoppers start looking before they've chosen a brand, questions about progressive lenses, narrow frames, or stylish prescription glasses.
The team used Yotpo Discover to identify the highest-value content gaps and generate targeted blog posts against them, publishing in batches and tracking AI citation pickup as each post went live.
Visibility climbed across every stage of the search journey: awareness-stage visibility rose 32.6%, unbranded mention rate rose 38%, and consideration-stage visibility rose 22.6%. New posts started earning AI citations within a day of publishing, across all 4 markets Discover tracks.
Grant Goldman
VP of Marketing
Challenge
Pair Eyewear dominated branded, decision-stage AI answers but was mentioned in only about 1 of 6 responses to unbranded awareness questions, like what to look for in affordable progressive lenses, and buried in rank on the rare occasions it did appear.
Solution
Discover surfaced scored opportunities against the highest-value unbranded gaps and generated content directly from each brief. The team published in batches, dozens of posts launched within a 2-week span. Awareness-stage visibility rose 32.6% and unbranded mention rate rose 38%.
Challenge
Volume alone doesn't win citations. Awareness prompts targeted by the generated content grew 36% in visibility, while untouched prompts in the same stage grew only 14% over the same window, proof the lift tracks the content itself.
Solution
Every post was checked against Discover's citation and visibility data to confirm real pickup rather than assumed from publish dates. The best-performing post, a guide on affordable progressive lenses, grew visibility on its targeted questions by 79%.
Challenge
New content needed to show up fast in ChatGPT, Gemini, and Google AI Mode, and reach shoppers across every market Pair Eyewear tracks, not just the US.
Solution
All nine posts published in the initial batch were cited by AI models on their first measurable day of data, reaching shoppers across all four tracked geographies: the US, UK, Canada, and Australia.
Challenge
Discover revealed that authoritative third-party publishers were frequently cited across Pair Eyewear's highest-value category prompts, but Pair was absent from some of the specific articles influencing those answers.
Solution
Discover pointed the team to the publishers shaping Pair's category, securing inclusion in the 'best online prescription glasses' guide. A resulting placement lifted AI visibility 31%, tripled decision-stage presence, and drove 5,700+ mentions in five weeks.
Challenge
Every result so far came from Discover's own tracking. Pair needed confirmation from an independent source that the new content was actually reaching shoppers through Google's AI-powered search results.
Solution
With early access to Google Search Console's new AI search dashboard, the team saw impressions rise 25%, correlated to the exact period the blog posts published, independent confirmation the strategy was working.
Grant Goldman
VP of Marketing
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