Aetrex is a global leader in foot scanning technology, orthotics, and comfort and wellness footwear. Backed by 50 million+ foot scans and its Signature Arch Support, Aetrex designs shoes and orthotics engineered for fit, support, and pain relief.
The Story At a Glance
Aetrex already won when shoppers searched for it by name, but was nearly invisible on the awareness stage questions where shoppers actually start looking. These are the moments new customers get made, before they ever know Aetrex is an option.
The team connected Yotpo Discover to a Claude-driven agent, automating the entire path from "the AI isn't citing us here" to a published, citable answer. Discover scores the gap and generates the content; Claude selects, validates, and stages it for approval.
Awareness-stage visibility rose, putting Aetrex in front of shoppers earlier in their search. Its products now land the number-one spot more often, aetrex.com owns a bigger share of AI's cited sources, and new posts start earning citations within days.
Rui Kojima
Senior Director of eCommerce
Challenge
Aetrex dominated branded AI searches but was barely present on the awareness-stage, unbranded questions shoppers actually start with, like what insoles help plantar fasciitis, rarely mentioned in only 1 of 8 AI answers and buried when it did appear.
Solution
Discover surfaces scored opportunities; a Claude agent picks the highest-uplift plays via MCP, on a schedule or on demand. Mention rate rose 14.5% and answer position improved 11.3%. The Aetrex team only needs to approve it.
Challenge
Volume alone doesn't win citations. Awareness prompts targeted by the generated content grew +19.5% in visibility. Prompts the content didn't touch stayed flat at +1.4%, proof that generic content doesn't move AI answers the way purpose-built content does.
Solution
Discover's content agent writes from LLM responses, competitor sources, product facts, and reviews. Owned citation share across its five tracked posts rose between 11% and 24% after each post went live.
Challenge
New content needed to actually show up in ChatGPT, Gemini, and Google AI Mode fast enough to matter. The flagship test case, "Best Insoles for Foot Pain at Work," launched from a visibility score of zero, never mentioned at all.
Solution
New posts start earning AI citations in less than 48 hours of publishing, and every post already live keeps adding citations from there, week over week.
Rui Kojima
Senior Director of eCommerce
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