SuperFeast is Australia's leading supplier of Dì Dào tonic herbs and medicinal mushrooms - 100% family owned and rooted in the ancient principles of Taoist herbalism. Founded on a mission to prevent degeneration and promote flourishing health, the brand goes straight to the source, empowering its community to support long-term wellbeing through potent, quality natural ingredients.
The Story At a Glance
Rather than just driving retention, Superfeast wanted to capture more value from an already loyal customer base by rewarding them, strengthening engagement, & creating additional incentives for repeat purchases without adding friction to the buying experience.
They launched a Yotpo loyalty program that makes points easy to earn & redeem at checkout. With meaningful rewards like discounts, birthday perks, and early access, the program is now an active engagement driver and gives customers a clear incentive to return.
The program quickly became a growth lever. Redeemers spend $206 more annually & show 35% higher repeat purchases vs. non-redeemers. In the past year loyalty drove 36% incremental revenue because it turned customer loyalty into measurable value.
Jessica Szwaja
Customer Service
Strategy
SuperFeast prioritised ease of use by enabling customers to redeem loyalty points directly at checkout. Removing friction makes rewards far more likely to be used, turning loyalty members into active redeemers rather than passive participants.
Result
Customers who redeem rewards demonstrate significantly stronger repeat purchasing behaviour, with repeat purchase rates roughly 35 percentage points higher than non-redeemers.
Strategy
SuperFeast designed a loyalty program with valuable incentives including points-based discounts, birthday rewards, and early access to sales. These perks create genuine value for members and encourage ongoing engagement with the brand.
Result
Loyalty redeemers spend $206 more annually than non-members. Many customers use their points to justify purchasing larger product sizes or adding extra items to their order, helping increase average order value while reinforcing repeat purchasing.
Strategy
SuperFeast reinforced the program across its marketing channels by highlighting points balances in emails and promoting exclusive loyalty perks such as early sale access. This consistent visibility helped keep loyalty top of mind for returning customers.
Result
Over the past year, loyalty participation increased 41.87%, driven by strong customer acquisition and consistent promotion of the program throughout the customer journey.
Jessica Szwaja
Customer Service
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