Pace Athletic is more than a running store - we’re custodians of the sport. From day one, our focus has been to build community, support every type of runner, and curate the best gear in the world. With knowledgeable staff, genuine connections, and a product range chosen for performance and authenticity, we help runners go further - on the streets, the trails, and beyond.
The Story At a Glance
Pace had a loyalty program, but low engagement - especially on mobile. They lacked onsite reviews and had no way to connect loyalty with UGC, limiting their ability to drive trust and repeat purchases.
Pace found a single platform in Yotpo that combined loyalty and reviews. It offered better UX, more data, and the ability to reward actions that mattered - leading to smarter, more effective retention.
Since switching to Yotpo, Pace has seen increased customer awareness and perceived value of their loyalty program, more cross-category redemptions, and a 264% YoY lift in incremental revenue - alongside stronger retention and conversion across channels.
Anthony Bayliss
Head of Digital
Strategy
Pace built segments based on store vs online shoppers, tier progression, and point expiry. Targeted messages were sent at key moments, nudging customers toward their next purchase with relevance and timing.
Result
After implementing Yotpo, Pace saw a 25% increase in repeat purchase rate (RPR), with Loyalty Redeemers seeing a 70% higher RPR compared to non-redeemers.
Strategy
Using product, price, and category data, Pace created flows that guided footwear buyers toward new categories like nutrition and apparel - using loyalty rewards to educate customers and diversify their basket.
Result
Pace has seen a remarkable 32% increase in spending from redeemers, who now spend $637 more than non-redeemers. Loyalty redemptions expanded beyond footwear to ancillary categories, showing that timely, data-driven communication leads to higher engagement and value.
Strategy
Pace Athletic utilises custom review questions to gather specific, actionable feedback from customers, addressing key concerns such as product fit, purpose, and quality. These tailored questions ensure reviews provide real value, helping to remove barriers for new customers who are unsure about purchasing.
Result
The tailored feedback in reviews led to a 167% increase in on-site conversion. By addressing common customer concerns through custom questions, Pace Athletic reduced purchase hesitations, making the review process a critical tool in influencing new customer decisions.
Will Hatton
Co-Founder
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Laura Doonin, Commercial Director
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