Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
May 3rd, 2021

Yotpo Announces Loyalty for Salesforce Marketing Cloud

With Yotpo Loyalty & Referrals for Marketing Cloud on Salesforce AppExchange, users can now benefit from a loyalty-driven email marketing strategy.

New York, NY, May 3, 2021 Yotpo, a leading marketing platform designed for eCommerce, today announced it has launched Yotpo Loyalty & Referrals for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud. 

Built for the Salesforce Platform, Yotpo Loyalty & Referrals for Marketing Cloud is currently available on AppExchange at https://sforce.co/3f3NZaY and integrates with Yotpo’s Loyalty & Referrals offering for Commerce Cloud.

Yotpo’s Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data with a brand’s Marketing Cloud account. This makes it easier to enrich and manage email marketing campaigns and journeys all in one place, ensure that loyalty members receive the right email at the right time, and effectively target based on loyalty program status. 

Comments on the News:

  • “The ability to create authentic connections and conversations between brands and their customers has become critical to building enduring customer relationships,” said Will Schnabel, SVP Business Development & Partnerships at Yotpo. “By integrating Yotpo’s loyalty offering to Marketing Cloud, brands will be able to power their cross-channel communication strategies, better understand consumer behavior and make better decisions that create lasting customer advocacy and brand loyalty.” 
  • “Yotpo’s Loyalty offering is a welcome addition to AppExchange, as it powers digital transformation for brands by helping drive meaningful customer loyalty experiences,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.” 

 This news follows the announcement of Yotpo’s Series F funding and 96% growth in Yotpo’s Loyalty & Referrals offering. 

 About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 6,000 listings, 9 million customer installs and 98,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.  

Additional Resources

Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of salesforce.com, inc.

To learn more about Yotpo Loyalty & Referrals, click here.

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