Facebook Dynamic Product Ads are designed to be highly targeted and super personal. Getting them right means the creative has to be just as individualized and relevant as the audience.
Potential customers who’ve browsed your site will respond best to real reviews from people just like them, who’ve bought and love your products.
Yandy took their FDPAs to the next level, featuring customer reviews and ratings alongside their top products, and the results were staggering:
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- 72% decrease in cost per click
- 3x increase in click-through rate
- 78% increase in return on ad spend (ROAS)
Using customer content that you’re already collecting also allows you to scale your ad campaigns without investing in more creative.
Real Example
Yandy gave their Facebook Dynamic Product Ads new life by including customer content as part of the creative. Before making the switch, their cost-per-click was skyrocketing, making their return on ad spend unsustainable. “The ads that featured customer content eclipsed our old ads both in value and efficiency, generating 70% more sales,” said Eric Polatty, Digital Marketing Manager at Yandy.
