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Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
November 18th, 2020

The Story Behind AWIE & Our Annual Call For Nominations

When we first started this ambitious initiative in 2018, we had no idea where it would eventually take us…

Inspired by the boundary-pushing women on our own team at Yotpo, we initially started the Amazing Women in eCommerce program to be a once-a-year, online celebration of other kick-ass women across the eCommerce ecosystem. The idea for this exciting initiative was put forth by our very own Talia Shani, Director of Marketing, UK.

Our 2018 Inaugural Class of Honorees were founders, eCommerce Directors, marketing managers, designers, and more. While we were thrilled just to have launched AWIE, the incredible response from our burgeoning community led us to realize that we had to take this program to the next level — and fast.

She makes a massive effort to hire people from her community and encourages our growth and development every day. She runs an amazing company, does 10 jobs at once, and builds all of us into talented, kind people,” – from a 2021 AWIE nomination.

In 2019, we featured our second annual class of Honorees, but that was only the beginning. We hosted our first-ever live event in June, followed by a networking breakfast and panel discussion at our DSTN:D2C Conference in September.

2020 saw the launch of our dedicated AWIE website, as well as our Instagram, first-ever Honoree Luncheon, community newsletter, and, best of all, the beginning of our continuing support of Girls Inc. Every time someone nominates a teammate, colleague, manager, leader, or friend as an Amazing Women in eCommerce, we donate $5 to Girls Inc.

A single mother of 5 and still chasing her dream. No matter how bad things may seem she doesn’t allow anything or anyone stop her from her goals in life.” – from a 2021 AWIE nomination.

To date, we’ve received 3,000 nominations and raised over $35,000!

Though COVID caused us to pivot here and there, we continued our AWIE programming online, and were thrilled to officially open nominations for our 2021 Class of Honorees at the beginning of the month. So far, we’ve received 1,300 nominations, which means nearly $6,500 raised for Girls Inc.!

She focuses on employing single working moms and giving them the flexibility and support they need to be successful in their jobs and in their homes.” – from a 2021 AWIE nomination.

Let’s get to $10,000 by nominating the change-making women in our lives as Amazing Women in eCommerce 2021! Nominations are open through the end of the year — we can’t wait to see where this program takes us in 2021!

Nominate now!

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