Welcoming Macy’s & Bloomingdale’s to Yotpo’s retail syndication network

Today, I’m excited to share that Yotpo is expanding our retail syndication network to include Macy’s and Bloomingdale’s.

This is a meaningful milestone for Yotpo, for our customers, and for the brands that sell through two of retail’s most important digital shelves.
Through this new partnership, Yotpo brands now have a more accessible way to bring their reviews to Macy’s and Bloomingdale’s – helping them build trust where shoppers are making decisions and expand the reach of their customer content across major retail channels.

For years, brands have relied on syndication to bring trusted customer content into the retail environments where shoppers browse, compare, and buy. That part has not changed.
What has changed is how much more valuable those reviews have become.

In the age of LLMs, reviews on high-authority retail sites are not only helping shoppers make decisions on the product page. They are also becoming part of the trusted-source layer that AI engines use to understand, cite, and recommend products.

Why this matters now

For Yotpo brands, this launch creates a stronger, more accessible path to major retail syndication.

• Reviews still drive performance. Moving a product from 0 to 100 reviews can increase conversion by 106.5%. By syndicating reviews to Macy’s and Bloomingdale’s, brands can bring that trust into two major retail channels where shoppers are already making purchase decisions.
• Reviews now support AI visibility. Macy’s and Bloomingdale’s are high-authority retail sites, and review content on these channels can strengthen the external signals AI engines use to understand, cite, and recommend products.
• Access is becoming more attainable. Yotpo gives brands a more cost-effective way to syndicate reviews to Macy’s and Bloomingdale’s, with pricing designed to be up to 50% less than legacy providers.

What’s next

This launch is part of a bigger direction for Yotpo. We are building a simpler, more accessible retail syndication network for brands – one that helps them bring trusted customer content to the digital shelves that matter most.
With Macy’s and Bloomingdale’s now part of our growing network, brands have a stronger path to syndicate reviews across major retail channels and make their customer content work harder.

If you want to learn more about what this means for your brand, or talk to a Yotpo expert about getting started, visit our dedicated Macy’s and Bloomingdale’s syndication page.