Image Credit: Yotpo Studio

Launch seasonal UGC campaigns on social

Get 23x more retweets by asking followers to share

Holidays are a great time to inspire your fans to get creative with UGC. A strong seasonal social media campaign focused on the holiday spirit can produce some of the most powerful user-generated photos and videos.

Tips for strong seasonal campaigns:

  • Focus on holidays that suit your brand and audience. If you sell grills, think Fourth of July rather than Halloween.
  • Recruit microinfluencers to lead by example in your campaign. You don’t always need a big name to launch your campaign – in many cases, it’s the smaller names that will give you the most lift with your target audience.
  • Ask directly for people to share. On Twitter, for example, tweets are 23x more likely to be shared if they feature the word “retweet” spelled out!
Real Example
MeUndies ran a campaign for LGBTQ pride month in which they asked fans to post photos in their favorite intimates with the tags #MeUndies and #Pride. They timed the campaign with the release of pride-themed undies, and they donated $1 to the LA LGBT Center for every sale of the design.

Find Out How Yotpo
Can Help You Grow

Join The World's
Fastest-Growing Brands

Interested in Yotpo?
Schedule a call with one of our marketing consultants to learn more.
mailbox
Thank you!
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
Yotpo Success Stories >
Yotpo Customers Yotpo Customers Yotpo Customers
Trusted by the worlds
fastest-growing brands
Yotpo Customers