google seller ratings guide
March 30, 2017 | Shares:

Google Seller Ratings — The Complete Guide
7 min.

Here’s a step-by-step look at how and why to set up Google Seller Ratings for your online business.

What Are Google Seller Ratings?

Google Seller Rating are a Google AdWords extension that shows your store’s average star rating alongside your ads.

Your Seller Rating is based on data collected from customer reviews.

Having a strong Seller Rating lets shoppers know you are a trusted business and improves the performance of your ad campaigns.

According to Google, adding Seller Ratings to AdWords campaigns increases click-through rate by 17%. This lowers your cost-per-click and improves the quality of your traffic to your site.

Example of Google seller ratings in SERPs

Let’s go over the basics and then address the most common questions about Google Seller Ratings.

What You Need To Know About Google Seller Ratings

In order for your store’s Google star rating to show up next to your ads, you need to meet the following criteria:

  • Your business must have at least 150 unique site reviews from the past 12 months and a composite rating of at least 3.5 stars
  • Your campaign type should be “Search Network with Display Select,” “Search & Display Networks,” or “Search Network Only”
  • Bonus: If you have a Google Merchant Account your Seller Ratings will appear in Google Shopping

How To Get Star Ratings On Your Ads

Seller Ratings make your ads stand out against your competitors’ ads and improve your click-through rate more than any other ad extension.

But before you can see them next to your ads you need to collect reviews.

Google increased the minimum review count requirement from 30 to 150, so you need at least 150 customer reviews in the past 12 months in order to see Seller Ratings.

What’s up with the change?

Google knows that more reviews = more sales.

Google Seller Ratings improve the visibility of local businesses, so setting them up should be at the top of any local SEO checklist.

If you have a Google Merchant Account, your star ratings will show up there as well.

The video below explains the impact customer reviews have on your SEO:


Why Aren’t My Google Seller Rating Showing Up?

There are a few common reasons why Google Ratings don’t show up.

Here’s a quick troubleshooting guide:

Google reviews not showing flowchart

Grab the flowchart:

<a href=""><img src="" width="1117" height="1958" alt="Google Seller Ratings Flowchart from Yotpo" class="alignnone size-full" /></a>

Now that you’ve identified the issue with your Google Seller Ratings, how can you make sure your Google stars show up?

Below are the most common challenges and how to address them.

There is a problem with your review content

Google wants to make sure Seller Ratings are helping your sales, not hurting them.

That’s why Google will only show your reviews if your average star rating is 3.5 stars or more.

If your average star rating isn’t high enough, don’t worry.

Learn how to get more reviews and gain positive value from negative reviews to improve your average star rating.

Another common issue is that you don’t have enough fresh review content. A constant stream of new reviews increases eCommerce conversion rates.

You’re not looking for your Google reviews correctly

Seller Ratings are currently supported when searching from

That means that they will only display when searching from one of these domains.

At least ten of the 150 reviews need to be in the searcher’s Google interface language in order for Seller Ratings to appear next to ads.

For example, if someone finds your site through Google France, there must be at least 10 reviews in French for the feature to activate.

You have an issue with your AdWords Seller Rating campaign

Because Seller Ratings is an ad extension, for Seller Ratings to show in search results, it’s important you meet all the requirements.

Seller Ratings will only show in search results if your ad won the auction and your ad rank is high enough.

Your ad rank is comprised of your bid, the quality of your ad, and your landing page. If your ad rank is too low, you need to improve your ad quality and landing page, or increase your bid.

Google shopping ads example

Seller Ratings will only show when the campaign type is Search Network with Display Select with subtype All features, or Search Network only with subtype All features.

seller ratings campaign type

You have to provide customers with paid goods or services, or offer a marketplace that enables buying or selling goods or services, to be eligible for seller ratings.

How To Check If Google Seller Ratings Are Working

There are a few ways to check if your Google Seller Ratings are working, although none of them are 100% guaranteed to work. Here are a few:

  1. Look at the Google Seller Rating feed for your store by typing the following into your browser: and adding your store’s URL after the equal sign, without www. For example, Pura Vida bracelets would write:
  2. Place the store domain in the Google Shopping search bar to check if Google Seller Ratings are showing. Make sure to put the results in list view, because sometimes in grid view there is no room for Seller Ratings to show.
  3. Preview your ad in an incognito window with this URL

Google seller ratings preview window

Still not showing?

Add the Policy Details column to your statistics view. This column will show you additional reasons that may prevent your Seller Ratings from showing.

Seller ratings policy details

So, don’t let Google be such a mystery. Setting up your Seller Ratings is an effective way to leverage your user-generated content and yield palpable results on Google.

Doug Baltman
Doug Baltman, Product Marketing @ Yotpo
When Doug's out of the office, he's riding around Tel Aviv on his bike, looking for anything out of the ordinary.
  • Guest

    Thanks Talia – we’ve just set it live on our site. Looking forward to Google crawling and putting stars in our search results.

  • BT

    Does this feature come with Yotpo premium on Opencart?

    • @BT Yes, it does! Google Seller Ratings is available on all platforms.

  • mark hughes

    I presume my site is automatically linked through name as I have not been asked to provide googleadwords account details?

  • DynamicLamps

    Previously, these star ratings were showing up in organic search, but now they are not. What changed?

    • Hey there!

      Though the stars I’m talking about here only show up on ads, our Rich Snippets feature ensures stars will show up on organic searches as well.

      If you need help setting up Rich Snippets, please contact our brilliant and friendly Support team at



    Thanks Talia
    The Google rich snippets is no longer active in our store.
    We’d like to collaborate, someone there can check out our website and contact us?

    • Hey!

      Looks like you are on Volusion, where we have not yet supported Rich Snippets.

      Please reach out to our Support team at — they will be able to help you get this sorted out : )

  • Aleks from Bio Fires

    Hi, we meet all the criteria and have adjusted the settings correctly and it’s been over 8 weeks with no result! Non of our 170 reviews are showing on our AdWords or Google Shopping. Can somebody contact me please? This is really bad as we only signed up for Yotpo Premium because of this and Google tells us they are waiting for information from you and all looks correct on their side. Not a happy customer :/

    • Hey Aleks,

      Thanks for reaching out!

      I checked your account and though it looks like you have a lot of Product Reviews (nice work!), Google Seller Ratings works only with Site Reviews. We automatically share this information with Google when you turn the feature on.

      As a Premium user, there are a bunch of ways you can get Site Reviews including Targeted Review Requests and the “Slider” feature.

      If you’d like more info, you can e-mail me at, and I will help you get set up.

  • Tova

    Shalom Talia, We joned premium for Google review feature and now have 30 site reviews. Please help us insure that all is correct so we can look forward to having displayed on Google

  • I hope you meant this in this article.

    I understand that yotpo is one of the trusted 3rd party review provider for Google and store owners can also add custom reviews using XML feed. Right?

  • Rhett Lucas

    I’m a consumer just wanting to ensure I’m not buying from a scam site. Without the seller ratings, could you please advise to steps in avoiding the scam sites?

  • Besh

    Hello, Google Seller Ratings via Yotpo has not been showing up. It’s been close to 2 months now and i’ve been told that it is a known issue and that YotPo is working with Google to find a solution. I got this feedback from my customer success manager. I believe this is related to the introduction of “Google Customer Reviews.”

    However what I don’t like is the lack of transparency. I recently renewed my (expensive) annual subscription and almost immediately seller ratings have not been showing. That’s one of the major reasons why I use YotPo. Why am i paying so much for a feature that no longer exists and I can use Google Customer Reviews (free) to get the Seller Ratings?

    Your Plans page still has “Google Seller Ratings” as a feature. This should be removed as you are “tricking” your customers about something that can be achieved for free. While also not being possible via YotPo.

    @TaliaShani:disqus @doug_baltman:disqus

    • Thanks for your comment, Besh.

      We’ve actually found that most of our clients see Google Seller Ratings as a great compliment to the new Google Customer Reviews.

      Your experience with Seller Ratings is definitely not the norm and I’d be happy to look into it further if you send me your account info to

      Thanks again!

  • Sam Rich

    It looks like Yotpo is using to send Seller Reviews to Google. Will maintain reviews I collected if I decide to terminate my relationship with Yotpo?

    • Michelle from Yotpo

      Hey Sam,

      Thanks for your question!

      We use to host site reviews, so we can send them to Google for Google Seller Ratings. Since Google requires all third party review providers (like Yotpo) to submit all reviews generated over the past year, we maintain the reviews on for 1 year after the last site review, even if a user stops working with Yotpo.

      Hope this makes things clear!

  • Linh Truong Thi My

    Thank you so much for sharing.
    Actually i have a issue about display AggregateRating on google search results.
    I think about display AggregateRating, we have two ways.
    The first way: insert tag html that contain structured data
    The 2 way: place snipt code AggregateRating in json code.
    But i don’t know why the 2 way not working?
    My site is

    Pls help me?
    Thank you so much!

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