Here’s a step-by-step look at how and why to set up Google Seller Ratings for your online business.
Google Seller Rating are a Google AdWords extension that shows your store’s average star rating alongside your ads.
Your Seller Rating is based on data collected from customer reviews.
Having a strong Seller Rating lets shoppers know you are a trusted business and improves the performance of your ad campaigns.
Let’s go over the basics and then address the most common questions about Google Seller Ratings.
In order for your store’s Google star rating to show up next to your ads, you need to meet the following criteria:
Seller Ratings make your ads stand out against your competitors’ ads and improve your click-through rate more than any other ad extension.
But before you can see them next to your ads you need to collect reviews.
Google increased the minimum review count requirement from 30 to 150, so you need at least 150 customer reviews in the past 12 months in order to see Seller Ratings.
Google Seller Ratings improve the visibility of local businesses, so setting them up should be at the top of any local SEO checklist.
If you have a Google Merchant Account, your star ratings will show up there as well.
The video below explains the impact customer reviews have on your SEO:
There are a few common reasons why Google Ratings don’t show up.
Here’s a quick troubleshooting guide:
Grab the flowchart:
<a href="https://www.yotpo.com/blog/google-seller-ratings-complete-guide/"><img src="https://1blpel1g8srf4bxty2g1fegr-wpengine.netdna-ssl.com/wp-content/uploads/2016/08/flowchart-copy.png" width="1117" height="1958" alt="Google Seller Ratings Flowchart from Yotpo" class="alignnone size-full" /></a>
Now that you’ve identified the issue with your Google Seller Ratings, how can you make sure your Google stars show up?
Below are the most common challenges and how to address them.
Google wants to make sure Seller Ratings are helping your sales, not hurting them.
That’s why Google will only show your reviews if your average star rating is 3.5 stars or more.
If your average star rating isn’t high enough, don’t worry.
Another common issue is that you don’t have enough fresh review content. A constant stream of new reviews increases eCommerce conversion rates.
Seller Ratings are currently supported when searching from Google.com/.co.uk/.co.nz/.com.au/.de/.co.jp/.fr/.nl/.br.
That means that they will only display when searching from one of these domains.
At least ten of the 150 reviews need to be in the searcher’s Google interface language in order for Seller Ratings to appear next to ads.
For example, if someone finds your site through Google France, there must be at least 10 reviews in French for the feature to activate.
Because Seller Ratings is an ad extension, for Seller Ratings to show in search results, it’s important you meet all the requirements.
Seller Ratings will only show in search results if your ad won the auction and your ad rank is high enough.
Seller Ratings will only show when the campaign type is Search Network with Display Select with subtype All features, or Search Network only with subtype All features.
You have to provide customers with paid goods or services, or offer a marketplace that enables buying or selling goods or services, to be eligible for seller ratings.
There are a few ways to check if your Google Seller Ratings are working, although none of them are 100% guaranteed to work. Here are a few:
Add the Policy Details column to your statistics view. This column will show you additional reasons that may prevent your Seller Ratings from showing.
So, don’t let Google be such a mystery. Setting up your Seller Ratings is an effective way to leverage your user-generated content and yield palpable results on Google.
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
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