google seller ratings guide
August 31, 2016 | Shares:

Google Seller Ratings — The Complete Guide
7 min.

Recently, Google updated its Seller Ratings requirements.

Google has increased the minimum review count requirement – now, you need at least 150 reviews in the past 12 months, up from the previous requirement of 30.

What’s up with the change?

Google knows that more reviews = more sales.

The more reviews you display in your Adwords Seller Ratings, the better results you’re likely to get.

Let’s go over the basics of Google Seller Ratings and then delve into what you need to know about Google’s recent update.

What are Google Seller Ratings?

Seller Ratings let shoppers know you are a trusted business with a good reputation, by displaying your store’s star rating alongside your ads.  This improves the performance of your ad campaigns with very little effort on your part.

According to Google, adding Seller Ratings to AdWords campaigns increases their click-through rate by 17%. This means your CPC goes down and you’ll see an increase in high-quality traffic.

Example of Google seller ratings in SERPs

Check out Google Seller Ratings on one of out stores, Template Monster.

If you have a Google Merchant Account, your Seller Ratings will show up there as well. Reviews have plenty of benefits for SEO – both when it comes to organic results and paid results, as is the case when it comes to Google Seller Ratings.

Learn more about the impact customer reviews have on your SEO:


Also, Google Seller Ratings can improve the visibility of local businesses, so setting it up should be a part of any local SEO checklist.

Why Aren’t My Google Seller Ratings Showing?

Are your Google reviews not showing?

There are a few common reasons why Google Ratings don’t show up.

Here’s a quick troubleshooting guide:

Google reviews not showing flowchart

Now that you’ve identified the issue with your Google seller reviews, how can you make sure your Google ratings show up?

You’ve got an issue with your review content:

One of the most common reasons Seller Ratings don’t show is because of issues at the content level.

Google wants to make sure Seller Ratings are helping your sales, not hurting them.

That’s why Google will only show your reviews if your average star rating is 3.5 stars or more. If your average star rating isn’t high enough, don’t worry.

Learn how to get more reviews so you can improve the impact of negative reviews on your total score.

Another common issue is that you don’t have enough unique, fresh reviews. Research shows it’s not just enough to have reviews – consistently getting fresh reviews increases eCommerce conversion rates.

For this reason, Google requires you have at least 150 unique site reviews written in the past 12 months.

You’re not looking for your Google reviews correctly:

Seller ratings is currently supported when searching from

More domains may be added, but right now they will only display when searching from one of these.

Also, at least 10 of these reviews need to be in the searcher’s Google interface language.

In other words, if someone finds your site through Google France, there must be at least 10 reviews in French for the feature to activate.

You have an issue with your Adwords seller rating campaign:

Because Seller Ratings is an ad extension, for seller ratings to show in search results, it’s important you meet all the requirements.

Seller ratings will only show in search results if your ad won the auction and your ad rank is high enough.

Your ad rank is comprised of your bid, the quality of your ad, and your landing page. If this is the case, you need to improve your ad quality and landing page or increase your bid.

It’s important to note that seller ratings can still show in Google Shopping even if you don’t have a merchant account – it will appear as a text ad.

Google ratings in text ad

Also, Seller Ratings will only show when the campaign type is Search Network with Display Select with subtype All features, or Search Network only with subtype All features.

google seller ratings

Remember, seller ratings are for sellers. This means that you have to provide customers with paid goods or services, or offer a marketplace that enables buying or selling goods or services, to be eligible for seller ratings.

How to check if Google Seller Ratings Are Working

There’s quite a few ways to check if Google Seller Ratings are working, although none of them are 100% guaranteed to work. Here are a few of the methods:

  1. If you’re sure you’ve met all of the requirements, you can check by checking the Google Seller Rating feed for the store using: (Replace YOURSTOREURL with your store URL without www. before – example:
  2. You can also try to go to Google Shopping and place the store domain in the search bar to check if Google Seller Ratings are showing. Make sure to put the results in list view, because sometimes in grid view there is no room for seller ratings to show.
  3. You can also try to view a preview of how your ad might look open a incognito window with this URL

Google seller ratings preview window

Still not showing?

Add the Policy Details column to your statistics view. This column will show you additional reasons that may be prevent your Seller Ratings from showing.

Seller ratings policy details

What Yotpo Users Need to Know About Google Ratings

At Yotpo, we’re always looking for ways to get you more traffic and sales. Our Google Seller Ratings feature helps Premium users do both. As a store owner, there are 2 important things you need to know about this feature:

1) It dramatically increases the click-through rate (CTR) on your AdWords ads.

2) It’s incredibly easy to set up.

How Do I Set Up Google Seller Ratings?

Once you have an AdWords or Google Merchant account, setting up Google Seller Ratings is a piece of cake. Just 4 super-simple steps:

1) Log into your Yotpo account and go to Tools > Google > Google Seller Ratings

2) Make sure the switch is flipped to Green “Enable” (It is default on for all Premium accounts)

3) Choose a category which best fits your store and hit “Save Changes”

4) Click “Save Changes”

That’s it! If you meet all the requirements listed below, you’ll be seeing stars in your AdWords campaigns and Google Shopping in about 3-4 weeks.


Only certain Google ads are eligible to appear with seller ratings annotations.

Once you meet the following criteria, your ads will be eligible to show them on Google search results and Google search partners.

  • Your campaign type should be “Search Network with Display Select,” “Search & Display Networks” or “Search Network only.”
  • In most cases, your business must have at least 150 unique site reviews — each from the past 12 months — and a composite rating of at least 3.5 stars or higher.
  • You must choose a category in the Yotpo Admin in order for the Google Seller Ratings to appear on Google searches. If you can’t find a category that fits your store exactly, simply choose the best fit. This will not negatively affect your account or ratings.
  • You don’t need a Google Merchant Center account for your ads to be eligible for seller ratings however if you do have a Google Merchant Account your seller rating will also appear in Google Shopping.

If you’re a Yotpo user and your Seller Ratings aren’t showing, run through our flow chart to make sure you’re not missing any critical elements that Google requires.

Also make sure you’ve met Yotpo requirements for getting Google Seller Ratings up and running, and if that doesn’t work, check out our support center for troubleshooting help.


1) How can I get Google Seller Ratings?

Google Seller Ratings are available for all Yotpo Premium users.

2) How can I get more site reviews?

There are two ways to get more reviews–and they’re both really easy!

First of all, as a Premium user you have access to the “Slider” feature–this means you can choose to send a certain percentage of Mail After Purchase emails to request site reviews versus product reviews.

Also, you can use the Targeted Review Request feature. Simply upload a list of email addresses and names in the approved Excel format and Yotpo will email them asking them to review your store.

3) How does it work?

We send your reviews to Google along with your domain name, and they automatically append the review to your store.

If you are running AdWords campaigns or have a Google Merchant account, the Seller Ratings will show up in your campaigns and/or in Google Shopping. Easy as pie!

Google Seller Ratings are available for our Pro, Powerhouse, and Enterprise users. If you’re interested in one of these plans, fill out the form below.

Doug Baltman
Doug Baltman, Product Marketing @ Yotpo
When Doug's out of the office, he's riding around Tel Aviv on his bike, looking for anything out of the ordinary.
  • Guest

    Thanks Talia – we’ve just set it live on our site. Looking forward to Google crawling and putting stars in our search results.

  • BT

    Does this feature come with Yotpo premium on Opencart?

    • @BT Yes, it does! Google Seller Ratings is available on all platforms.

  • mark hughes

    I presume my site is automatically linked through name as I have not been asked to provide googleadwords account details?

  • DynamicLamps

    Previously, these star ratings were showing up in organic search, but now they are not. What changed?

    • Hey there!

      Though the stars I’m talking about here only show up on ads, our Rich Snippets feature ensures stars will show up on organic searches as well.

      If you need help setting up Rich Snippets, please contact our brilliant and friendly Support team at



    Thanks Talia
    The Google rich snippets is no longer active in our store.
    We’d like to collaborate, someone there can check out our website and contact us?

    • Hey!

      Looks like you are on Volusion, where we have not yet supported Rich Snippets.

      Please reach out to our Support team at — they will be able to help you get this sorted out : )

  • Aleks from Bio Fires

    Hi, we meet all the criteria and have adjusted the settings correctly and it’s been over 8 weeks with no result! Non of our 170 reviews are showing on our AdWords or Google Shopping. Can somebody contact me please? This is really bad as we only signed up for Yotpo Premium because of this and Google tells us they are waiting for information from you and all looks correct on their side. Not a happy customer :/

    • Hey Aleks,

      Thanks for reaching out!

      I checked your account and though it looks like you have a lot of Product Reviews (nice work!), Google Seller Ratings works only with Site Reviews. We automatically share this information with Google when you turn the feature on.

      As a Premium user, there are a bunch of ways you can get Site Reviews including Targeted Review Requests and the “Slider” feature.

      If you’d like more info, you can e-mail me at, and I will help you get set up.

  • Tova

    Shalom Talia, We joned premium for Google review feature and now have 30 site reviews. Please help us insure that all is correct so we can look forward to having displayed on Google

  • I hope you meant this in this article.

    I understand that yotpo is one of the trusted 3rd party review provider for Google and store owners can also add custom reviews using XML feed. Right?

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