Recently, Google updated its Seller Ratings requirements.
Google has increased the minimum review count requirement – now, you need at least 150 reviews in the past 12 months, up from the previous requirement of 30.
What’s up with the change?
The more reviews you display in your Adwords Seller Ratings, the better results you’re likely to get.
Let’s go over the basics of Google Seller Ratings and then delve into what you need to know about Google’s recent update.
Seller Ratings let shoppers know you are a trusted business with a good reputation, by displaying your store’s star rating alongside your ads. This improves the performance of your ad campaigns with very little effort on your part.
According to Google, adding Seller Ratings to AdWords campaigns increases their click-through rate by 17%. This means your CPC goes down and you’ll see an increase in high-quality traffic.
If you have a Google Merchant Account, your Seller Ratings will show up there as well. Reviews have plenty of benefits for SEO – both when it comes to organic results and paid results, as is the case when it comes to Google Seller Ratings.
Learn more about the impact customer reviews have on your SEO:
Also, Google Seller Ratings can improve the visibility of local businesses, so setting it up should be a part of any local SEO checklist.
Are your Google reviews not showing?
There are a few common reasons why Google Ratings don’t show up.
Here’s a quick troubleshooting guide:
Now that you’ve identified the issue with your Google seller reviews, how can you make sure your Google ratings show up?
One of the most common reasons Seller Ratings don’t show is because of issues at the content level.
Google wants to make sure Seller Ratings are helping your sales, not hurting them.
That’s why Google will only show your reviews if your average star rating is 3.5 stars or more. If your average star rating isn’t high enough, don’t worry.
Another common issue is that you don’t have enough unique, fresh reviews. Research shows it’s not just enough to have reviews – consistently getting fresh reviews increases eCommerce conversion rates.
For this reason, Google requires you have at least 150 unique site reviews written in the past 12 months.
Seller ratings is currently supported when searching from Google.com/.co.uk/.co.nz/.com.au/.de/.co.jp/.fr/.nl/.br.
More domains may be added, but right now they will only display when searching from one of these.
Also, at least 10 of these reviews need to be in the searcher’s Google interface language.
In other words, if someone finds your site through Google France, there must be at least 10 reviews in French for the feature to activate.
Because Seller Ratings is an ad extension, for seller ratings to show in search results, it’s important you meet all the requirements.
Seller ratings will only show in search results if your ad won the auction and your ad rank is high enough.
Your ad rank is comprised of your bid, the quality of your ad, and your landing page. If this is the case, you need to improve your ad quality and landing page or increase your bid.
It’s important to note that seller ratings can still show in Google Shopping even if you don’t have a merchant account – it will appear as a text ad.
Also, Seller Ratings will only show when the campaign type is Search Network with Display Select with subtype All features, or Search Network only with subtype All features.
Remember, seller ratings are for sellers. This means that you have to provide customers with paid goods or services, or offer a marketplace that enables buying or selling goods or services, to be eligible for seller ratings.
There’s quite a few ways to check if Google Seller Ratings are working, although none of them are 100% guaranteed to work. Here are a few of the methods:
Still not showing?
Add the Policy Details column to your statistics view. This column will show you additional reasons that may be prevent your Seller Ratings from showing.
At Yotpo, we’re always looking for ways to get you more traffic and sales. Our Google Seller Ratings feature helps Premium users do both. As a store owner, there are 2 important things you need to know about this feature:
1) It dramatically increases the click-through rate (CTR) on your AdWords ads.
2) It’s incredibly easy to set up.
Once you have an AdWords or Google Merchant account, setting up Google Seller Ratings is a piece of cake. Just 4 super-simple steps:
1) Log into your Yotpo account and go to Tools > Google > Google Seller Ratings
2) Make sure the switch is flipped to Green “Enable” (It is default on for all Premium accounts)
3) Choose a category which best fits your store and hit “Save Changes”
4) Click “Save Changes”
That’s it! If you meet all the requirements listed below, you’ll be seeing stars in your AdWords campaigns and Google Shopping in about 3-4 weeks.
Only certain Google ads are eligible to appear with seller ratings annotations.
Once you meet the following criteria, your ads will be eligible to show them on Google search results and Google search partners.
If you’re a Yotpo user and your Seller Ratings aren’t showing, run through our flow chart to make sure you’re not missing any critical elements that Google requires.
Also make sure you’ve met Yotpo requirements for getting Google Seller Ratings up and running, and if that doesn’t work, check out our support center for troubleshooting help.
Google Seller Ratings are available for all Yotpo Premium users.
There are two ways to get more reviews–and they’re both really easy!
First of all, as a Premium user you have access to the “Slider” feature–this means you can choose to send a certain percentage of Mail After Purchase emails to request site reviews versus product reviews.
Also, you can use the Targeted Review Request feature. Simply upload a list of email addresses and names in the approved Excel format and Yotpo will email them asking them to review your store.
We send your reviews to Google along with your domain name, and they automatically append the review to your store.
If you are running AdWords campaigns or have a Google Merchant account, the Seller Ratings will show up in your campaigns and/or in Google Shopping. Easy as pie!
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
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