Last updated on February 6, 2024

Image Credit: Yotpo Studio

Up to 4x higher CTR, compared to ads without UGC

Including customer reviews in Facebook ads results in 4x higher click through on average. And integrating visual customer content adds another layer of social proof and brings even better results.

Social ads featuring user-generated content perform better because they are more relatable to shoppers, as they feature authentic photos taken by people like them.

What makes visual UGC so valuable for ads?

  • 76% of consumers say content from past buyers – such as reviews and photos – influences their purchase decision
  • 77% of consumers say authentic customer photos have a bigger impact on their purchase decisions than professional store photos
  • On average, Facebook ads with reviews have 50% lower CPA and a 50% lower CPC (compared to a normal Facebook ad)


Real Example

Yotpo user Pura Vida Bracelets takes advantage of their customer photos to promote their products on Facebook Ads. Their ads immediately stand out as they include authentic reviews of verified buyers. This increases the CTR of their ads which ultimately leads to more conversions.