Michelle Bitran
Head of Content @ Yotpo
September 23rd, 2019

DSTN Moments: Your Brand as a Destination

Brooklinen Founder and CEO Rich Fulop (left), Hatch Founder and CEO Ariane Goldman, and M.M.LaFleur Chief Product Officer Justin Hughes took the stage at Destination:D2C for a panel all about turning your brand into a destination.

Key quote: 

We think of the brand as a person and we want to be the person you want to be around.”

— Rich Fulop, Brooklinen’s Founder and CEO

Top Takeaways:
  • Customer experience is paramount. In the age of social media, brands must make every effort to address complaints.
  • Address the entire experience — not just their experience with your product — to show that you know what your customers are going through.
  • Today’s shoppers are mission-oriented, so make sure your brand knows what it stands for.

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