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Title: "DSTN Moments: Your Brand as a Destination"
Date: "2019-09-23T10:27:15+00:00"
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**Brooklinen Founder and CEO Rich Fulop** (left), **Hatch Founder and CEO Ariane Goldman**, and **M.M.LaFleur Chief Product Officer Justin Hughes** took the stage at Destination:D2C for a panel all about turning your brand into a destination.

**Key quote:**

We think of the brand as a person and we want to be the person you want to be around.”

— Rich Fulop, Brooklinen’s Founder and CEO

Top Takeaways:

- **Customer experience is paramount.** In the age of social media, brands must make every effort to address complaints.
- **Address the entire experience** — not just their experience with your product — to show that you know what your customers are going through.
- Today’s shoppers are mission-oriented, so **make sure your brand knows what it stands for.**