Trends

Essential eCommerce strategy reads: How to guides, eCommerce trends, industry reports, and more.

Trends · Retention

The 8 Best Mother’s Day Campaign Ideas to Drive Customer Engagement

See a spike in sales for Mother’s Day by shining a spotlight on authentic customer experiences.

General · Social Commerce

TikTok Made Me Do It: What Consumers Say About Subscriptions

What if we told you TikTok could be used for more than just that midday scroll? We’ll do you one better, what if we to...

General

Brands Are Fumbling the Bag When It Comes to Retention. Here’s Why.

Once defined almost wholly by new customers, eCommerce brands are looking beyond the first-time sale to succeed. Busines...

Trends · Social Commerce

The 7 Most Creative Holiday Marketing Campaigns

Get inspired by these engaging and entertaining seasonal campaigns.

General

Privacy Reigns in iOS 16, but SMS Marketing Still Pays Off

Privacy changes are not slowing down. With their latest operating system update, iOS 16, Apple has taken yet another ste...

General

Survey: The State of eCommerce Retention

It’s time for eCommerce brands to redefine retention. Here’s why.

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