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Michelle Bitran
Head of Content @ Yotpo
December 18th, 2020

The 7 Most Creative Holiday Marketing Campaigns

Get inspired by these engaging and entertaining seasonal campaigns.

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During the biggest shopping season of the year, most eCommerce businesses are too busy dealing with the practicalities of holiday prep to think outside the box and create a unique marketing campaign.

Consumers are expected to spend an average of almost $700 during the 2020 holiday season, with nearly half of their spending done online. Brands can’t afford to let the opportunity go and risk missing out on masses of new traffic who can become loyal customers over the New Year. And this year more than any others, when families can’t gather and gifts are shipped rather than hand-delivered, customers want to be surprised and delighted more than ever.

We rounded up some of the strongest and most creative holiday campaigns we’ve seen yet to give you some seasonal inspiration.

1) SodaStream teams up with Snoop Dogg to celebrate the small things

 

Sparkling water brand SodaStream’s new campaign ad features Snoop Dog focusing on small but meaningful moments, like having holiday dinner with the family or (of course) having a refreshing carbonated beverage. This is a fitting message, as many are having smaller gatherings with immediate family this Christmas. SodaStream’s message is also a purpose-driven one, as Snoop Dog discusses saving the world by using less single-use plastic bottles with a sea turtle by his side.

2) #TescoNoNaughtyList

UK supermarket chain Tesco knows we’ve all had a tough year. Gave your sister a bad haircut? Panic-bought too much toilet paper? It’s okay — there’s no naughty list this year. With this relatable message, Tesco is connecting with and engaging customers who may feel like they aren’t doing enough during a time when almost everyone is overwhelmed. Even Santa!

3) Nordstrom reduces, reuses, and recycles holiday joy

Department store chain Nordstrom has created an engaging and socially conscious holiday campaign with #MakeMerry. Their holiday shopping bags can be transformed into an origami heart or handbag, or deconstructed to make ornaments for the Christmas tree. Consumers are then urged to share their creations — and a dose of holiday spirit — on Instagram.

4) L.L.Bean spreads cheer with puppies

holiday marketing campaigns

Sometimes the best way to resonate with your customers is by showing you care about the things they love most — in this case, their dogs. L.L.Bean runs an annual holiday Instagram campaign called #12DaysofPuppies, inviting their followers to share sweet photos of their dogs for the chance to be featured and win a gift card. Since most dog owners love sharing pictures of their furry friends, this contest is the perfect opportunity to collect a ton of user-generated content while promoting a branded hashtag.

5) Away features real reviews

Once you’ve collected hundreds of customer reviews, how can you showcase them to maximum effect? Take a page from Away’s book. In this seasonal commercial, “Real Reviews Beside a Fake Fire,” the host reads a glowing product review from one “Linda M.”

Showcasing social proof in a TV commercial helps create a more authentic connection with potential customers, all while building confidence in your brand and products.

6) Spotify wraps up 2020

When times are tough, people often turn to music to elevate their mood or make an emotional connection. Spotify Wrapped is a series of videos highlighting the artists, podcasts, and songs that got us all through 2020. This example is for Taylor Swift’s August, with a thank you message about how the song got us through August, September, and “that weird week in October.”

7) Oreo keeps things colorful with the “Colorfilled” campaignholiday marketing campaigns

The world’s best-selling cookie introduced customizable packaging for the holidays as part of a direct-to-consumer push. The #Colorfilled campaign allowed Oreo customers to choose package designs online and digitally color them in to create a personalized holiday gift. Shoppers also had the option to color in the wrapping paper by hand once the package arrived.

Not only did this campaign create a closer, fun relationship with customers for a brand that was traditionally a wholesaler, but it also presented the ideal opportunity for cookie fans to share their one-of-a-kind designs on social.

Top Takeaways

While there are endless possibilities to create unique, engaging holiday campaigns, the ones featured in this post zeroed in on some of the ingredients most likely to result in a successful one:

  • Create messaging that is relatable, given the difficulties in life due to COVID-19
  • Make your holiday campaign shareable
  • Get your customers to participate (and create!)
  • Use humor whenever possible

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