Adobe’s 2020 Holiday Guide is packed with insights from Yotpo and other leading ecosystem partners to help brands meet the challenges of the season head-on, using innovative ways to connect with consumers digitally and deliver rewarding shopping experiences.
With expert advice from top Adobe partners on topics like mindful marketing, mobile shopping, and recreating the in-store experience, brands can ensure their strategies and sites are fully optimized for the unique 2020 holiday season.
Holiday Guide
Guide Tip: Use UGC to Recreate the In-Store Experience, Online
More consumers are shopping online than ever before, setting the stage for an even busier holiday season than usual. eCommerce brands have a golden opportunity to harness that massive momentum by leveraging UGC to digitally recreate the experience of in-store shopping.
To prepare for this wave of new and returning shoppers, merchants should invest early in collecting as much high-quality UGC as possible to guide holiday shoppers to the right product, simplify the checkout process, minimize returns, and foster a sense of community.
Brands should focus their efforts on collecting influential content that will positively impact conversion rates. Encourage shoppers to leave higher-quality, more informative reviews by prompting frequently mentioned topics in post-purchase emails and asking multiple-choice questions for more structured feedback.
Merchants can inspire shoppers to share authentic visual UGC by asking for photos with reviews, running creative photo contests on social, and incentivizing content submission with coupons or other perks.
For more tips and insights from Yotpo and other ecosystem leaders on how to own the upcoming holiday season, check out the complete Adobe 2020 Holiday Guide here.
