Last updated on January 30, 2024

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Mariya Arabadzhieva-Todorova
Content Marketing Specialist @ Yotpo
January 30th, 2024
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The next big retail event in our eComm calendars is Father’s Day, which falls on June 18. Brand marketers should start preparing their dad-themed campaigns soon and use the opportunity to attract shoppers who want to buy something special as a gift.

 

No matter what creative ideas you’re considering, there are a few key components to any winning SMS and email marketing strategy:

 

Make it personal: Approach subscribers with their first names to make your message more personal, create a sense of connection, and show appreciation and respect for their family bonds.

 

Add a sense of urgency: By making your offers time-sensitive, you’ll see an increase in sales because most people wouldn’t want to miss out on a good value. Impose a sense of urgency with wording like “Limited time offer” or “Items are low in stock” to spark FOMO (Fear of Missing Out).

 

Offer good value: Make an offer your subscribers won’t be able to resist. Emphasize the value and the benefits to shoppers if they purchase from your store.

 

Add a pinch of humor: If there is one time of the year when cracking dad jokes will be well received, it is around this holiday. So when you draft the copy of your texts and emails, don’t forget to inject some humor into it. 

 

With the help of our diverse and creative 12 templates, you’ll make sure your SMS and email marketing strategy will be on point this Father’s Day. Simply copy and paste into your Yotpo Yotpo SMS editor and make sure your campaigns are all set for the big day ahead. 

 

#1 — Universal Offers, Gift Sets, and Discounts

This Father’s Day, consider offering themed gift guides, product bundles, or holiday-related special collections. Shoppers would appreciate the extra time and effort you put into providing a wide variety of dad products to make their choice as easy as possible. 

 

Here are a few examples of messages that can easily fit your brand’s strategy:

SMS Template:

{SiteName}: {FirstName}, you don’t have to spend a lot to surprise Dad with a great present! Get inspired by our Father’s Day gift guide — all under $50: {SiteUrl}

 

Email Template:

Father’s Day Limited Sale! 

Cecilia, enjoy amazing discounts and pick the ultimate gift for that special someone in your life.

Shop Now

SMS Template:

{SiteName}: Hey {FirstName}, save {DiscountValue} on a gift DAD will LOVE! Our new summer collection is live. Discount available for a limited time only: {DiscountCodeUrl}

 

Email Template:

$15 discount on us

Hey Brenda, last chance to be Dad’s favorite kid the whole year! Make him smile with a thoughtful gift. Browse our Father’s Day collection and enjoy a 15% discount on all items.

Shop Now

SMS Template:

{SiteName}: Hey {FirstName}, looking for something a bit more exciting than socks? Check out our best-selling Dad-picks here: {SiteUrl}

 

Email Template:

Father’s Day is almost here!

Jailene, get your special someone the ultimate gift this year. Check out our top ideas for Father’s Day!

Shop Now

 

#2 — Style/Hobbies

Finding creative gifts for dads could become a challenge. 

 

That is why it is important to consider their hobbies and general interests: maybe it’s a tech gadget, a grooming kit, backyard barbecue tools, or home exercise equipment. 

 

Here are a few SMS and email templates that tap into dads passions and interests:

SMS Template:

{SiteName}: Hey {FirstName}, check out our top Father’s Day bundles of smart home gadgets your dad would absolutely love: {SiteUrl}

 

Email Template:

There is a new BBQ Master in town!

Sam, let your Dad enjoy non-stop drool-worthy steaks with our latest collection of electric grilling sets. Free shipping included! 

Shop Now 

SMS Template:

{SiteName}: {FirstName}, take his fragrance game to the next level with a summer scent he’ll love! Discounts of up to {DiscountValue}, this week only: {DiscountCodeUrl} 

 

Email Template:

Father’s Day Sale

Mona, rock his Father’s Day with these Stylish and Classic summer shades! Enjoy a limited-time-only 30% discount from us. 

Get the discount

 

#3 — Subscription-Based Templates

Subscription-based services are another great way of matching Father’s Day offers to their hobbies and interests, one that lasts longer than the holiday itself. Subscriptions could be anything from food products, coffee bundles, books, CDs, or even board games. 

 

Here are a few examples of corresponding templates:

SMS Template:

Hey {FirstName}, it’s your turn to play the hero! Keep your dad looking sharp by subscribing him to {SiteName}’s special Hero grooming kits: {SiteUrl}

 

Email Template:

The gift that keeps on giving

Ben, if you want to keep Dad entertained the whole summer, why not get him a monthly book subscription from us?

Subscribe Now

 

Dad’s All Folks

They say that for every type of shopper looking to buy something this Father’s Day, there is a product and strategy to match. So it is important to know the latest trends on what people are interested in purchasing this year so that you can adapt your marketing efforts to it.