Go Back SMS Marketing Guide

Meeting the Mobile Consumer (Wherever They Are)

Shopper behavior is changing, and it’s increasingly happening on smartphones. This lesson dives into how SMS marketing helps you reach them.


Shopper behavior is changing, and it’s increasingly happening on smartphones. This lesson dives into how SMS marketing helps you reach them.

Now, more than ever, consumers are on their phones

Every day, the average person spends over 4 hours on a mobile device and checks their phone more than 150 times. These numbers are staggering — and they continue to rise. At any given moment, consumers use their mobile devices to communicate, work, browse, create, play, share, and, most importantly, shop.

In fact, consumers not only expect to shop via mobile — they prefer it. Our recent survey revealed that more than 65% of online shoppers choose to browse or buy online from their mobile devices, as opposed to on a laptop or desktop computer.

percent sales mobile

With mobile traffic on the rise, this new channel is changing how customers engage with their favorite brands. Because consumers are more active on mobile, brands are optimizing their messaging to provide top-notch experiences for online shoppers.

Now, mobile is quickly on its way to becoming the dominant channel for online shopping. It’s predicted that almost 70% of total eCommerce sales will be mobile by 2024, and currently over 81% of all traffic to Shopify stores comes from a mobile device.

percent Shopify mobile traffic

A new mobile buyer journey with SMS

The rise of mobile commerce means brands can communicate with customers in more ways than ever before.

Shoppers are discovering brands across more channels and devices, and they’re shifting between them before finally committing to buying the product. Their traditional, linear path to purchase no longer exists; instead, each shopper’s buyer journey is even more complex and unique.

With this influx of channels, shoppers are inundated with opportunities to acquire information that might drive them to purchase; however, that also means there are more opportunities for shoppers to become distracted and disengaged throughout their journey as well.

Brands need to be able to reach their consumers where they’re most active, but the channels they’ve traditionally used to reach customers, like email and social media, are no longer the most effective channels to reach mobile shoppers. Brands need to cut through the marketing noise and reach customers where they are: on their phones.

SMS statistics

SMS marketing is the solution. With SMS marketing, your brand can reach shoppers directly on the device they never stop checking.

The power of SMS speaks for itself:

  • The average SMS open rate is a whopping 98%.
  • 90% of SMS messages are read within 3 minutes.
  • 51% of consumers worldwide are interested in texting with their favorite brands.

It’s clear that your shoppers love to text — and they’d love to text with you.