Ecommerce eBooks & Guides

Playbooks, benchmarks, and how-to guides on loyalty, reviews, and AI search

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7 strategies for cultivating lasting customer relationships

Discover seven ways your brand can drive meaningful interactions with customers.

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How to calculate customer lifetime value

Find out how to calculate CLTV and why it's one of the most important metrics for eCommerce businesses.

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The state of brand loyalty 2021: UK consumer survey

Our latest survey reveals many changes to consumer loyalty due to COVID-19.

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How ecommerce brands can take a stance on social causes

Brands can help support causes while deepening relationships with customers.

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What is Google Merchant Center & how to use it

Learn more about how to use Google Merchant Center for your store.

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The best Shopify apps to supercharge sales

We curated the top Shopify apps, based on ease of use, functionality, and ratings.

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What is AOV? How to calculate & optimize average order value

AOV helps inform many strategic business decisions for ecommerce brands.

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The importance of publishing all of your reviews, even the bad ones

Here's why publishing every single review can actually help your brand.

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How to optimize your Google Shopping campaigns

Learning how to optimize your Google Shopping feed has become even more critical.

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The best Google Shopping examples to help your brand get started

Google Shopping is a powerful platform for discovery, but the competition is high. Here's how six brands are doing it.

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eCommerce SEO

Ecommerce SEO: how to drive organic traffic to your store

To truly maximize traffic, brands need a proactive eCommerce SEO approach.

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