No Nonsense has made everyday basics for women since 1976, starting with the first control-top pantyhose. Its hosiery, leggings, socks, and sleepwear are built on one promise: keep it real, with comfort and simplicity first.
The Story At a Glance
No Nonsense often launched new products with few or no reviews, leaving shoppers without the social proof they needed to buy confidently. The team wanted a faster, more reliable way to build reviews for new styles.
With Yotpo Sampling, No Nonsense sends small batches of new products to proven reviewers. Campaigns are managed directly in Yotpo, while orders sync automatically with Shopify and ship through the team's existing fulfillment process.
Reviews now arrive shortly after new product launches, helping shoppers buy with confidence. With 74% of samples generating reviews, one sampled sleepwear style also saw an approximately 100% increase in conversion versus the prior period.
Connor Cossio
Senior eCommerce Manager
Challenge
New products often launched with few or no reviews, leaving shoppers without the feedback they needed to buy confidently. Building reviews organically took time, creating a gap in social proof during the crucial first weeks after launch.
Solution
Targeted Yotpo Sampling campaigns get new styles into the hands of proven reviewers, helping reviews arrive soon after launch. One sampled sleepwear style saw an approximately 100% increase in conversion compared with the prior period.
Challenge
Getting samples to reviewers was a key concern for No Nonsense. The team wanted to build reviews faster without adding fulfillment complexity, new systems, or extra work for the people managing day-to-day operations.
Solution
Sampling campaigns run directly in Yotpo, with orders syncing to Shopify for fulfillment. Reviews appear in the same Yotpo widgets and moderation workflow the team already uses, eliminating the need for a separate process.
Connor Cossio
Senior eCommerce Manager
Dyper used Yotpo Sampling to turn 90% of samples into detailed reviews and UGC from real parents, building shopper trust.
260 sample sale boosts participation and AOV with VIP access, line passes, and experiential loyalty rewards.
Boardriders built a unified loyalty ecosystem across nine brands, increasing repeat purchases and customer value.
Fill out the form today and discover how Yotpo can elevate your retention game in a quick demo.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Join a free demo, personalized to fit your needs