Founded in 2018 by a new parent asking why there wasn't a better way to diaper, Dyper makes diapers and wipes with less plastic and a plastic-free inner liner, for parents who want better for their baby's skin and the planet.
The Story At a Glance
As a growing DTC brand, Dyper needs to earn parents' trust online. Standard email requests often produced one-line reviews, while newer products lacked the detailed feedback shoppers need to make confident purchase decisions.
With Yotpo Sampling, Dyper uses qualifying questions and age filters to target parents of babies and toddlers, including those suited to specific diaper sizes. Campaigns launch quickly, with sample orders flowing through Shopify's existing fulfillment process.
90% of samples generated reviews, and 85% included detailed feedback, often with pros, cons, photos, or videos. Dyper also uses this authentic customer content across product pages, testimonials, and paid ads to build trust.
Seth Klein
Director of Digital & Creative
Challenge
Reviews from standard email requests often came as quick compliments or complaints. For parents choosing products for their babies, these short reviews offered little insight into how the diapers actually performed or whether they were the right fit.
Solution
Qualifying questions and age filters help Dyper reach parents who match its target audience. By putting products in the right hands, Sampling generates relevant feedback, with 85% of reviews including detailed experiences, photos, or even videos.
Challenge
As Dyper expands through retailers like Target and Walmart, listings with few or no reviews can struggle to earn shopper trust. Even one negative review can significantly affect the rating when there isn't enough other feedback.
Solution
Sampling helps Dyper build review volume for new and smaller products. Eligible reviews can also reach retail product pages through syndication, helping shoppers make informed decisions wherever they discover the brand.
Challenge
With a small team managing multiple priorities, Dyper needed Sampling to fit its existing operations. Adding another system, separate fulfillment steps, or more manual work would make it harder to run campaigns regularly.
Solution
Campaigns run directly in Yotpo, while sample orders flow through Shopify like regular orders. Reviews appear in the same Yotpo widgets and moderation workflow Dyper already uses, without adding a separate process.
Challenge
As a challenger brand competing with household names, Dyper needs credible ways to earn shoppers' trust. Claims about comfort and sensitive skin carry more weight when they come from parents who have tried the products themselves.
Solution
Sampling gives parents the chance to try Dyper products and share their experiences. Dyper uses review snippets, including feedback about sensitive skin, across paid ads and testimonials to help build awareness and credibility.
Seth Klein
Director of Digital & Creative
No Nonsense used Yotpo Sampling to turn about 65% of samples into reviews and close review gaps on new product launches.
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