Gerber Childrenswear is an iconic brand trusted by parents for generations. As the trademark owner of "onesies," Gerber is known for durable, comfortable products at accessible price points that are designed to stretch and grow with babies over time.
The Story At a Glance
Gerber has a fleeting window, just five years before customers outgrow their products. This brief period means lower lifetime value, so they needed a way to incentivize repeat purchases and drive higher spending throughout that critical window.
Gerber's loyalty program with Yotpo helps to incentivize repeat purchases and drive higher spending. Parents see points as spendable dollars and stack rewards for bigger orders, while loyalty-driven referrals turn satisfied customers into advocates.
Loyalty redeemers show significantly higher spending and repeat purchase rates than non-redeemers. The program drives both transaction frequency and order values, helping Gerber maximize revenue during their brief newborn-to-five customer window.
Todd Wilson
EVP, eCommerce
Challenge
The newborn-to-five customer window meant limited revenue opportunities. They needed to increase order values and drive repeat purchases during this brief period, creating incentives strong enough to boost spending before customers aged out of their product range entirely.
Solution
The loyalty program makes it easy for parents to see their point balance and what that means in real dollars they can spend. This transparency drives results: redeemers spend $130 more on average and show a 44% lift in repeat purchase rate.
Challenge
Gerber's marketing team wanted full control over their loyalty program. They needed a platform they could manage independently, launching campaigns and making updates without requiring IT or development support for every change.
Solution
Yotpo provides the infrastructure Gerber's marketing team needs to run loyalty programs independently. The team is able to launch campaigns, adjust rewards, and optimize the program when needed, giving marketing full ownership and control.
Challenge
To scale their loyalty program profitably, Gerber needs cost-effective acquisition in a competitive market. Parents trust other parents over brand messaging, making peer advocacy essential.
Solution
Gerber's loyalty program enables referrals, turning satisfied customers into advocates who bring new parents into their ecosystem. Members get to earn points and Gerber reduces expensive advertising costs while building the trust parents need.
Todd Wilson
EVP, eCommerce
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