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Olivia McNaughten
Product Marketing Manager @ Yotpo
February 27th, 2020

Yotpo Partners with Bazaarvoice to Introduce Retail Syndication

Extend the reach of your brand’s most influential content to over one billion shoppers worldwide through Yotpo’s new syndication partnership with Bazaarvoice.

Table Of Contents

Today’s consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites, retailers, out-of-home, and more. Your customers are expecting to see social proof wherever and however they shop — 98% of consumers consider authentic reviews to be the most influential factor in purchase decisions.

Showcasing customer reviews, ratings, and visual user-generated content (UGC) at various touchpoints throughout the buyer journey is essential for building trust and purchase confidence. For brands looking to scale, having the ability to share this UGC to top retail sites is an essential next step in the growth process. 

That’s why we’re proud to announce our new partnership with Bazaarvoice, enabling our customers to syndicate their most influential content to the world’s leading retailers reaching over one billion shoppers every month.

What is syndication?

Syndication allows our customers to send their reviews, ratings, and user-generated photos from their site to leading third-party retail channels. The reach of the syndication network provides brands with an unparalleled opportunity to expand the influence of their high-converting customer content.

Through Yotpo’s partnership with Bazaarvoice, which represents over 1.1 billion shoppers every month across 1,900 retail sites, brands can seamlessly syndicate their content to their third-party retail channels to drive trust, engagement, and more sales.

How syndication accelerates forward-thinking brands

With the expanded reach of the syndication network, brands maximize influence across channels, scaling their direct-to-consumer (D2C) offering while simultaneously accelerating third-party retail sales. This strategic partnership enables businesses to meet their customers wherever they shop with their most up-to-date, personalized content, enabling a seamless buyer experience.

Yotpo’s partnership with Bazaarvoice is a win for all: brands, retailers, and customers alike. For up-and-coming D2C brands tapping into retail channels, wholesale-centric brands looking to drive more third-party sales, and consumers looking to make the most informed buying decisions, our syndication partnership is a major game-changer — and bolsters Yotpo as the most comprehensive eCommerce marketing platform on the market. 

How to start syndicating your content

To find out how you can start syndicating this influential social proof, talk to your Customer Success Manager.

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