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Aliza Polkes
Copywriter & Editor @ Yotpo
April 8th, 2019

The Next Step in Visual Marketing: Introducing Customer Videos

Build an immersive shopping experience and maximize conversion with customer videos.

Table Of Contents

If a picture’s worth a thousand words, how much is a video worth?

About 1.8 million written words, according to Forrester Research.

After watching a video, 64% of consumers are more likely to buy a product online. And what type of video are these consumers craving? Authentic, customer-created ones from their fellow shoppers.

Showcase your customer videos

With Yotpo, you can now collect on-brand videos created by your customers on Instagram and display them on your site. You can also allow customers to upload videos directly to your site, all without spending resources on video production.

  • Product discovery has become both social and visual. 60% of Instagram users now discover products on the platform. When shoppers land on your site, they’ll expect fresh video content, similar to the kind they see when scrolling on social.
  • 42% of consumers have returned an online purchase in the last six months. This is because so much information is lost in translation with just photos and text descriptions alone — everything from the actual look, color, size, feel, and true use of a product. Customer videos bridge this online versus reality gap.

How it works

Build an immersive shopping experience and maximize conversions by using the videos your customers have already created for you:

  • Curate the high-quality videos that your best marketers — your customers — are already creating on Instagram, and display them on your site.
  • Allow shoppers to upload videos directly on your website, and display that content in any UGC gallery.
  • Collect and display the most effective video type for your industry. Beauty brands can share customer tutorials, while subscription brands can share unboxing videos and more.
  • Boost your Google ranking, by sending signals to search engines that your site contains rich media relevant to search requests.

Read more about how it works here.

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