Josh Enzer
VP, Product Marketing @ Yotpo
May 29th, 2020

Swell Rewards Is Now Yotpo Loyalty & Referrals

This is an important step towards creating a unified eCommerce marketing experience for all of our customers.

We are excited to announce that Swell Rewards is now officially Yotpo Loyalty & Referrals.

In today’s competitive eCommerce landscape, building a brand is hard, and working with uncoordinated technology providers only aggravates the challenges. Businesses have to spend time learning multiple admins and vetting technologies that don’t talk to one another, resulting in operational inefficiencies, data silos, and limited customer experiences. 

With loyalty, referrals, reviews, visual UGC, and SMS marketing in one eCommerce marketing platform, Yotpo enables brands to not only save time and money, but to also drive more revenue through a platform that is greater than the sum of its parts.

Will anything change for Swell Rewards customers? 

No! Business continues as usual. Yotpo Loyalty & Referrals has all of the great features, functionalities, and customer service that you’ve come to expect from Swell Rewards. This transition has been a deliberately gradual process that we’ve been working on behind the scenes since Yotpo acquired the Swell loyalty app back in 2018.

Yotpo Loyalty & Referrals has already seen rapid product development, including new performance dashboards, predictive analytics-driven segmentation, paid membership programs, and more all in the past few months. Now, brands will be able to create one-of-a-kind customer experiences within the Yotpo eCommerce marketing platform.

Here are just a couple examples of functionalities your brand can leverage with Yotpo: 

  • Create segments based on both sentiment and loyalty program engagement. For example, ask for referrals from VIP customers who have left multiple positive reviews. 
  • Reward customers for photo and video submission with reviews. Collect more high-quality, high-converting user-generated content by awarding customers with bonus points for uploading photos and videos with their reviews. 

We are incredibly excited about the road ahead for Yotpo Loyalty & Referrals. As part of Yotpo’s consolidated eCommerce marketing platform, we will continue to power the best loyalty programs (and brands) in the world.

Interested in Yotpo?
Schedule a call with one of our eCommerce experts to learn more.
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