The Best Subject Line for Review Request Emails

Typically, eCommerce brands email customers after they make a purchase asking for a review. These emails generally have generic subject lines. Most frequently, something like “What did you think of {product}?” or “How was your recent experience at {store}?”

Noticing these trends, Yotpo’s data scientists analyzed 3.5 million post-purchase review requests to understand how different factors, like phrasing the subject line as a question or offering coupons in exchange for writing a review, impact customer response rate.

Here’s a quick breakdown of findings:

  • Including store name has a positive impact, but including customer name has a negative one
  • Incentives lead to more reviews across the board
  • Avoid using a TOTALLY uppercase word

Learn more in our detailed breakdown of the findings, “How to Email Customers for Reviews,” which also details actionable tips for brands by industry and store size to increase response rate.

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