Displaying testimonials increases sales 34%
Today, content from past shoppers is becoming more influential on purchase decisions than product info.
On average, 32% of visitors to eCommerce sites read customer reviews or look at customer photos before making a purchase.
And an A/B test by Unbounce shows just adding reviews to the homepage increased overall sales by 34%.
Give shoppers the info they’re looking for. When visitors are on your homepage and hover over an item, show a preview of customer reviews or star ratings instead of product info like price, description, etc.
This content provides valuable social proof and turns more browsers into buyers.
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Real Example
GAP ran a homepage design that showed shoppers customer reviews when they hovered over product images. By giving them a peek at happy customers’ opinions, they encourage higher click-through rates and more relevant traffic reaching their product pages.
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