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Industry:

All
Fashion
Health & Beauty
Sports
Home & Garden
Electronics
Food, Beverage & Tobacco

User-generated content impacts your sales whether you realize it or not.

Your shoppers are seeking out customer reviews, photos, and other user-generated content (UGC) to inform their purchase decisions.

Why is UGC important?

Of website visitors Interact with UGC

Of converted customers Interact with UGC

UGC is worth too much to ignore.

It’s no longer enough to just display some great reviews on your site or hope that customers tag you on Instagram when they upload a picture of your product.

 

To maximize ROI, you need to build a data-driven strategy.

How does UGC affect conversion rate?

CVR of shoppers
that see UGC

CVR of shoppers that don’t see UGC

Uplift

Introducing Data Science

Smarter UGC Collection, Optimization & Management

How data science solves common issues…

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The Problem

You know your customers’ feedback matters.

But it’s not always possible to manually check every customer question, review, photo, or comment.

What Are Your Customers Saying?

The Most Common Words in Customer Reviews

The Solution

Natural Language Processing

Natural language processing “reads” through this content as a human would, connecting that sudden flood of one-star reviews with words like “delivery,” “shipping” and “service” may signal a critical fulfillment issue.

What Are Your Customers Saying?
Data-Driven Takeaways

The Problem

In order to build a smart UGC strategy, you need to actually get the content in the first place.

Most shoppers will happily write reviews or send photos, but you have a small window of opportunity to grab their attention.

Post-purchase emails are the #1 way to get UGC

Average Customer Response Rate

The Solution

Get More UGC: Big Data Optimization

Big data gives you the insight to pick the perfect wording and timing for your request so that you make the most of your “ask.”

Tips to Build The Best Subject Line







The Solution

Leveraging This Data

Machine-learning algorithms can also use this data to automatically send the perfect email at the perfect time.

When is the best time to ask?
Data from 4.5 million emails



User-generated content increases sales.
With the added power of data, your sales can skyrocket.
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Interested in Yotpo?

Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.

It's completely FREE
Thank you.
We'll be in touch ASAP.
In the meantime, enjoy these: