Displaying testimonials increases sales 34%
Today, content from past shoppers is becoming more influential on purchase decisions than product info.
On average, 32% of visitors to eCommerce sites read customer reviews or look at customer photos before making a purchase.
And an A/B test by Unbounce shows just adding reviews to the homepage increased overall sales by 34%.
Give shoppers the info they’re looking for. When visitors are on your homepage and hover over an item, show a preview of customer reviews or star ratings instead of product info like price, description, etc.
This content provides valuable social proof and turns more browsers into buyers.