Last updated on February 13, 2024

Viktoria Philbrick
Influencer Marketing Manager @ Yotpo
April 27th, 2021 | 4 minutes read

Mother’s Day is on our doorstep, and it’s not only an opportunity for people to make their moms feel appreciated and loved, but it’s also a chance for businesses to make some extra revenue. Despite the continuing global pandemic, sons and daughters still want to treat their mothers to something special and show them love and support. 


Soon, email inboxes will be brimming with Mother’s Day emails and social media will be flooded with cute images and mom-inspired posts. Cut through the noise with a powerful and timely SMS campaign. Send your subscribers a very personal offer that will speak to them (and their mothers), give them a good incentive, or even share your gift ideas with them. Anything to make your SMS campaign noteworthy and ensure your subscribers feel special.


This blog post will give you 10 text marketing templates that will subtly play with your customers’ inner child and help them choose your brand for their Mother’s Day gifts. 


SMS Template:

{SiteName}: No mom will keep calm at the sight of a sweet gift, {FirstName}. Melt her heart with our hand-picked presents: {SiteUrl} 


Pro Tip: Text messages with images (MMS) always grab the attention more than a simple SMS, leading to 15%+ higher engagement rates. 


SMS Template:

{SiteName}: Every mom deserves a day off from being… well, a Mom! {FirstName}, treat her to something extra special: {SiteUrl} 


Pro Tip: Pair your message with a copy that taps into your customers’ desire to, in this case, make their mothers feel appreciated. 


SMS Template:

{SiteName}: Sprinkle some love on top of your mother’s special morning coffee,{FirstName}. Get her the sweeeeetest gifts at: {SiteUrl} 


Pro Tip: Emojis are just awesome and would make any SMS more playful and catchy.


SMS Template:

{SiteName}: Hey {FirstName}, take a look at our gift guide – use code {DiscountCode} to get her a special present, at a special price: {DiscountCodeUrl} 


Pro Tip: Using personal discount codes will make your subscribers feel extra appreciated, as it’s a special discount, used only for this special occasion.


SMS Template:

{SiteName}: Hey {FirstName}, pick the best Mother’s Day gift in the next 12 hours, and grab our greatest deals: {DiscountCodeUrl}


Pro Tip: A sense of urgency could be your greatest ally, especially for all those who might have postponed buying their gifts until the very last day. And still, need a gentle push to do it. 


SMS Template:

{SiteName}: Hey {FirstName}, scroll through our Mom-umental gift collection and surprise her like never before: {SiteUrl} 


Pro Tip: Puns are always a good addition, as they grab one’s attention, especially if they are event-related.


SMS Template:

{SiteName}: {FirstName}, our special “From Son to Mom” collection is here to help you be the best son a mom could wish for: {SiteUrl}


Pro Tip: To make this message even more effective, use our Gender Segmentation to filter out all male customers and only target them.


SMS Template:

{SiteName}: Your mom LOVES surprises, {FirstName}, and she’ll love our gift ideas, too. Pick the right fit and get it at {DiscountValue} off: {DiscountCodeUrl}


Pro Tip: Good discounts, specified up-front, will get more subscribers to click on your link any day. 


SMS Template:

{SiteName}: {FirstName}, have your mom celebrate her special day like the Queen she is. Great Mother’s Day deals await: {SiteUrl} 


Pro Tip: As opposed to disclosing your offer right away, keeping it a secret can help you build anticipation and boost curiosity.


SMS Template:

{FirstName}, treat your mom to a gift from the exclusive Mother’s Day surprise collection by {SiteName}. Now, at special prices: {SiteUrl} 


Pro Tip: Did somebody say “exclusive”? We LOVE exclusive stuff. Everybody does…so make that the centerpiece. 

Make this Mother’s Day Count! 

In times when brands are going extra heavy on conventional promotions, reaching subscribers on their phones is the most direct and personal way to make a memorable impression. And win them over as customers. 


Our Made-for-Mom SMS marketing templates will bring joy to your customers and the special women in their lives. But will lighten up your store’s sales, too.