“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Meet Kai: the king of the treat yourself mentality who shops on impulse and vibes. No plan, no wishlist, just “I deserve this” energy and a cart full of things that caught his eye. Representing a group that’s 44% male, 56% female and 30% Gen Z, he shops spontaneously, for himself, and without apology.
He’s not planning purchases; he’s stumbling into them. Discovery fuels his scroll, instant gratification drives his clicks, and BFCM deals turn “I want that” into “I bought that.” This isn’t just shopping; it’s his joy spree.
In fashion, Kai’s hunting for instant style upgrades that just hit different. He’s browsing for that hoodie that gives luxury or the jacket that’ll transform his entire rotation. BFCM is about scoring pieces that make him feel like the main character without destroying his bank account. For 32% of shoppers like Kai, deep discounts rank as the top BFCM motivation. It’s the sale tag that flips scrolling into spending. But even moderate discounts unlock impulse. 61% require at least 20-30% off, while 30% hold out for deep discounts of 50%+.
33% are pumped about the treasure hunt aspect of BFCM. He’s not just chasing deals, he’s living for the discovery, diving through drops and finding that perfect piece he didn’t know existed five minutes ago. Kai’s not just replacing worn-out basics, he’s adding statement pieces that get him hyped. 54% of shoppers like Kai are treating themselves and trying new brands during BFCM and 17% that are restocking essentials.
Star ratings filter fast, 39% of shoppers like Kai need to see 4.5+ stars to hit add to cart. Visual proof becomes critical: 20% need reviews with photos or videos to even consider buying, higher than any industry Kai shops. Since he’s buying on impulse without trying things on, seeing how pieces look on real people (how they fit, drape, and look in actual lighting) is crucial to feeling confident and hitting checkout.
“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
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