Hear from retention experts at Yotpo and Attentive and learn how to turn BFCM shoppers into loyal, year-round customers.
Watch the video
Meet the speakers:
Cailin Mapp
Customer Success Manager
Erika Eisenman
Senior Customer Success Manager
Here's what you'll learn
Before BFCM: Set the Stage for Success
Get your loyalty, SMS, and email programs ready to capture attention early and drive shoppers to your store before the big weekend.
During BFCM: Maximize Every Moment
Learn how to boost conversions in real time with loyalty-driven offers, early access for VIPs, and consistent messaging across every channel.
After BFCM: Keep the Momentum Going
Re-engage your BFCM shoppers with personalized loyalty offers, winback campaigns, and tailored messaging that turn first-time buyers into repeat customers.