Shopify Plus Loyalty ProgramsShopify Plus Loyalty Programs
Yotpo Loyalty helps large brands build custom rewards, VIP tiers, and referral campaigns directly within your Shopify Plus store.
Yotpo Loyalty helps large brands build custom rewards, VIP tiers, and referral campaigns directly within your Shopify Plus store.
25,000+
Loyalty Programs Launched
41%
Increase in RPR for Members
59%
Increase in CLTV for Members
25k+
Loyalty Programs Launched
65
Integrations
Manage Custom Rewards and VIP Tiers
Set up points, perks, and VIP tiers that match your brand. You control how shoppers earn and spend points across your entire store.
Custom Point Campaigns
Reward shoppers for purchases, social follows, or account sign-ups. You choose the exact actions that earn points.
Exclusive VIP Tiers
Build custom tier levels based on spend or points. Give your best buyers early access to sales and special perks.
Flexible Reward Options
Let customers trade points for free shipping, discounts, or free products. Give them rewards they actually want to use.
Paid Memberships
Launch premium programs where shoppers pay a fee for instant perks. Drive recurring revenue and deeper brand loyalty.
On-Brand Design Tools
Match your rewards page to your exact store design. Keep the look and feel consistent from the home page to checkout.
Drive Growth With Referral Campaigns
Turn your current buyers into your best marketing channel. Give them clear reasons to share your brand with friends and family.
Two-Sided Rewards
Give points to the person referring and a discount to the new buyer. Both sides win when they share your brand.
Custom Referral Links
The system generates unique links for each shopper on its own. They can share these links via text, email, or social media.
Post-Purchase Prompts
Ask for referrals right after a shopper completes an order. Catch them when they feel most excited about your products.
Top Advocate Campaigns
Create special referral links for your top creators. Track their exact sales and reward them for driving new traffic.
Fraud Prevention Tools
Block fake accounts and self-referrals on their own. Protect your margins while rewarding real customer growth.
Connect Online and In-Store Loyalty
Shopify POS Sync: Your cashiers can view customer point balances and apply rewards directly at the physical checkout counter.
Mobile Wallet Passes: Shoppers save their digital loyalty cards to Apple Wallet or Google Pay for quick access in your retail stores.
Location-Based Prompts: Send push messages through mobile wallets when buyers walk near your retail shop to drive foot traffic.
Cross-Channel Tracking: View a single customer profile that records every purchase they make online, in an app, or at a physical store.
Track Your Loyalty Program Revenue
View exact revenue numbers tied to your rewards program. Find out which campaigns drive the most repeat purchases.
Revenue Dashboards
See exactly how much money your VIP tiers and point campaigns bring in each month.
Program ROI Tracking
Compare the cost of discounts against the extra revenue generated by loyal shoppers.
Customer Behavior Data
Find out how often reward members buy compared to guest shoppers on your site.
Scale From Early Growth to Global Enterprise
Yotpo scales with your enterprise needs from day one. Yotpo handles high order volumes and connects directly with tools like Klaviyo and ReCharge. You get clear pricing and reliable tools for every stage of your business.
Why Choose Yotpo as Your Loyalty Partner?
Shopify Native Build
Yotpo connects directly to your Shopify Plus admin. You manage your entire rewards program without leaving your main dashboard.
Real-Time Data Sync
Customer point balances update the second they buy. They never have to wait to see their new rewards.
Deep Tech Ecosystem
Connect your rewards data to Klaviyo for email or Attentive for SMS. Trigger messages based on point balances or tier changes.
Subscription Support
Let shoppers apply their points to upcoming ReCharge subscription orders. Keep them active and reduce churn.
Dedicated Strategy Team
Work with experts who help you design and launch your program. They share tips based on what works for top brands.
Headless Commerce Ready
Build custom storefronts using our open API. You control the exact look and feel of the rewards experience.
Meet the brands
Meet the brands driving revenue with Yotpo Loyalty
How do Shopify Plus Loyalty Programs increase repeat purchases?
A good rewards structure gives shoppers a clear reason to return. They earn points on their first order and want to spend them. You can set up VIP tiers that unlock better perks as they spend more. Buyers will choose your store over others to keep their status. They feel valued when you recognize their loyalty with special discounts.
Yotpo makes it easy to launch these campaigns. You control exactly how shoppers earn and redeem points. Our tools sync directly with your store checkout. Read more about our loyalty platform features to see how we drive repeat sales.
Can I connect my rewards program to my physical retail stores?
Yes, you can link your online store directly to your physical shops. Yotpo connects with Shopify POS to share data across all locations. Cashiers can look up a buyer by email or phone number at the register. They can see point balances and apply discounts to the current order right away.
Buyers can also save digital loyalty cards to Apple Wallet or Google Pay. They just scan their phone at checkout to earn or use points. This keeps the experience smooth no matter where they shop. Check out our omnichannel loyalty tools for more details.
How do VIP tiers work within Shopify Plus Loyalty Programs?
VIP tiers group your buyers based on how much they spend or earn. You might create a gold tier for shoppers who spend over a certain amount. These top buyers get better perks like free shipping or early access to sales. Tiers motivate casual buyers to spend a little more to reach the next level.
You set the rules for each tier inside your Yotpo dashboard. The system moves people up or down based on their activity on its own. You can even send special messages when they reach a new status. View our VIP tier options to learn how to set them up.
Can shoppers use their points on subscription orders?
Yes, buyers can apply their earned points to future subscription deliveries. This is a great way to keep subscribers active for a longer time. They earn points on each monthly order and use them to lower the cost of the next box. It gives them a strong reason not to cancel.
Yotpo connects directly with popular subscription apps like ReCharge. The points apply to the upcoming charge without any extra work from your team. You can view all our app integrations to see how we fit into your tech stack.
How do referral campaigns help get new customers?
Referrals turn your happy buyers into active promoters for your brand. You give them a unique link to share with friends and family. When a friend uses the link to buy something, both people get a reward. The friend gets a discount on their first order, and the referrer gets points.
This lowers your overall cost for getting new customers. People trust recommendations from friends much more than standard ads. You can track exactly how much revenue these links generate. Learn more about setting up campaigns on our referral software page.
Will the rewards page match my custom store design?
Your rewards page will look like a natural part of your website. You can change the colors, fonts, and images to match your brand guidelines. We provide templates that you can adjust without writing any code. You control the entire look and feel of the customer experience.
Brands with complex needs can use our open API to build custom pages. This works perfectly for headless commerce setups on Shopify Plus. You get total control over the design while we handle the point logic. See examples of custom designs in our customer success stories.
How do I track the success of my loyalty campaigns?
You get access to detailed dashboards that show exact revenue numbers. You can see how much money your VIP members spend compared to guest buyers. The reports show which specific point campaigns drive the most activity. You can track the exact return on investment for your rewards program.
These insights help you adjust your strategy over time. If a certain reward gets ignored, you can swap it out for something better. You never have to guess what works. Review our analytics features to see the data we track.
Does Yotpo integrate with my email marketing software?
Yotpo connects directly with top email tools like Klaviyo. You can send point balances and VIP tier status right into your email templates. This lets you remind shoppers they have a reward waiting for them. You can trigger auto emails when someone earns enough points for a discount.
Adding loyalty data to your emails increases open rates and clicks. Buyers want to know about their rewards and how to use them. You can view our full list of email and SMS integrations to connect your tools.
Are Shopify Plus Loyalty Programs hard to set up?
Setting up a program takes less time than you might think. You can launch a basic points and referral campaign in just a few days. Our app installs directly into your Shopify admin panel. You do not need a developer to get started with the standard features.
We also offer a dedicated strategy team to help you plan your launch. They guide you through the setup process and share tips from top brands. You can start small and add more complex VIP tiers later. Reach out to request a demo and see the setup process.
Can I offer free products as a reward instead of discounts?
Yes, you can let shoppers trade their points for specific free products. Many brands find this works better than offering a flat percentage discount. It costs you less money while feeling like a high-value gift to the buyer. You can feature new or overstocked items as the reward.
The buyer simply adds the free item to their cart at checkout. The system handles the inventory and applies the point deduction on its own. This is a great way to introduce buyers to new product lines. Check our pricing plans to see which tier includes product rewards.
How do you prevent fraud in referral programs?
We use smart tools to block fake accounts and self-referrals. The system checks IP addresses and email patterns to spot suspicious activity. If someone tries to refer themselves using a different email, we block the reward. This protects your profit margins from bad actors.
You can also set rules on when rewards actually pay out. You might require the new buyer's order to ship before the referrer gets their points. This stops people from canceling orders just to get rewards. Read more about our security tools on the loyalty features page.
Do points expire if a customer stops shopping?
You decide exactly when and how points expire. Many brands set points to expire after one year of no activity. This creates a sense of urgency and gives you a reason to email them. You can send a warning message before they lose their balance.
Expiring points helps keep your financial liabilities in check. You do not want massive point balances sitting unused for years. You can adjust these rules at any time in your settings. Learn more about program management on our loyalty software page.
Can I reward customers for leaving a product review?
Yes, you can give shoppers points for writing a review or adding a photo. This is a great way to collect more social proof for your store. Buyers love earning points for actions that do not require spending money. It builds a deeper relationship between them and your brand.
Yotpo connects your rewards program directly to your review collection tools. The points apply to their account the moment the review gets verified. You can explore how these tools work together on our product reviews page
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Laura Doonin, Commercial Director
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