Where Australia’s sharpest eCommerce agencies talk shop—wins, missteps, and the messy middle. Real lessons. Bold wins. No fluff.

Where Australia’s sharpest eCommerce agencies talk shop—wins, missteps, and the messy middle.

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Meet the Host

Sasha Berger, Partner Success Manager

Raised around the world and now based in Sydney, Sasha brings a global lens to her love of people, brands, and eComm. She’s helped 150+ iconic Aussie brands turn ideas into impact. On the mic, expect sharp insights, real talk, and plenty of laughs.

Sasha has helped 150+ Aussie brands and agencies turn ideas into impact. On the mic, expect sharp takes, real talk, and a lot of laughs.

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Episode 3 | June 25, 2025

Scaling with Soul: Lessons in Loyalty, Leadership & Ecommerce

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In this episode, Chantel Brayley unpacks brand growth, retention must-haves, and why Australian eComm is taking over. From loyalty strategy to leadership mindset, this one’s all soul, smarts, and no fluff.

Nu Harvest

Chantel Brayley

General Manager

If your team can’t use the tech, it’s not an asset. Your retention tools are only as powerful as your team’s ability to apply them. Prioritize training, not just buying software.
Retention isn't just about enabling flows. To keep customers coming back, your email and SMS need to reflect real behavior, values, and community moments.
Most rebrands fail behind the scenes. Without operational planning and cross-functional alignment, the visual refresh falls flat and leaves both teams and customers confused.

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Episode 2 | May 29, 2025

The GM Diaries: Scaling, Leading & Staying Sane

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In this episode, Olivia Grant from Growth Gurus shares what it’s really like to be a GM - from scaling brands past 8 figures to navigating leadership, daily chaos, and the Sunday Scaries.

Growth Gurus

Olivia Grant

General Manager

You should know the tools inside out. As an agency leader, being able to jump into a client’s ESP, build a campaign, and hit send shows you understand both strategy and execution. It builds trust, speeds up timelines, and sets the tone for your team.
Scaling past 8 figures requires a mindset shift. At that level, success comes from consistently tightening the screws—small optimizations across touchpoints that drive long-term growth, not just big flashy wins.
Loyalty should be a default move. Start with a retention audit to understand where customers are falling off and whether a loyalty program will actually solve the right problem.

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Episode 1 | April 29, 2025

No Unicorns, No Filters: Real Talk on Running an Agency

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We covered everything from Zoe’s go-to sources for marketing inspiration, key lessons from past client experiences, the myth of the eCommerce “unicorn,” and a candid take on the realities of influencer marketing.

TAG

Zoe Goodhardt

Head of Growth Marketing

Truly effective influencers are rare. Most don’t treat it like a business, and the few who do often come with steep rates. Brands need to be selective and realistic.
A fast 'no' is a strategic yes. Delayed feedback stalls momentum. Quick decisions give agencies the space to refine, adapt, and bring better ideas forward.
Stop trying to hire a unicorn. No single marketer can master it all. Invest in specialized partners who bring depth, focus, and results in their domain.